Levi’s India aligns creative with W+K
While the move is as part of a global realignment, Levi’s Denizen continues to be with JWT India
Following a global realignment plan that attempted to have a single creative agency for Levi’s across all its markets, Wieden + Kennedy (W+K) has been assigned the creative duties of the denim brand in India as well.
JWT India will continue working on brand Denizen. It may be recalled that JWT handles the Denizen brand globally.
JWT India has handled Levi’s advertising mandate since 2003. The agency has brought many interesting campaigns for the brand, some of which were awarded at platforms such as Cannes Lions as well.
Levi’s had released its global campaign, ‘Go Forth’, in India for the first time in 2011. It was part of a 24-country campaign, which was done by Wieden + Kennedy.
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