MEC India wins online jewellery store BlueStone
The agency’s Bangalore office will handle the media duties of the online store for jewellery and accessories
MEC India has been awarded the media duties of BlueStone, an online store for jewellery and accessories. Founded by Gaurav Singh Kushwaha, BlueStone is funded by blue-chip investors, Accel Partners. MEC’s Bangalore office will handle the account.
Speaking on the development, Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership.”
Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”
