MEC India has been awarded the media duties of BlueStone, an online store for jewellery and accessories. Founded by Gaurav Singh Kushwaha, BlueStone is funded by blue-chip investors, Accel Partners. MEC’s Bangalore office will handle the account.
Speaking on the development, Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership.”
Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”