RmKV assigns its creative duties to Thotmos Consulting & Rubecon Communications
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
RmKV Silks has appointed two agencies to handle its creative duties. Thotmos Consulting has been assigned the festive TVC work, while Rubecon Communications has won the mandate for handling the print part of the festive work.
The wins come on the back of a pitch process that involved five agencies in all. For TV, the agencies in the fray were Fifth Estate and Thotmos Consulting. For the print duties, Fifth Estate, Edge Design House, Rubecon Communications and Crayons were in the fray.
RmKV appoints agencies on a project basis has they believe that creativity is to be explored in every season, giving way to the best work possible. The last agency that had worked on a project basis was Thotmos, which created RmKV’s wedding campaign, titled ‘Ponnu Entha Ooru’.
It may be recalled that exchange4media first broke the news on August 8, 2014 about RmKV scouting for a creative agency (RmKV Silks scouts for creative agency in Chennai).
Founded in 1924, RmKV is known for its wedding silks and unique silk saris. The brand has showrooms across Chennai, Coimbatore, Tirunelveli and Bangalore.
