CRI Pumps, established in 1961, is a recognised name for water lifting pumps for agriculture, industry, domestic, mining and civil applications. As part of its growth strategy, the company has now brought on board Vizeum India as its media agency of record.
For Vizeum, the win comes quick on the heels of various other announcements including its first EMVIE.
S Yesudas, Managing Director, India Sub-continent, Vizeum said, “We are extremely delighted with this win. We sincerely thank C.R.I. Pumps management for their faith in us. With the communication initiatives planned, the journey ahead would be quite interesting.”
Yesudas pointed out that the win also marks the agency’s footprint in the Coimbatore market. He said, “This opens up a new market for us and increases the width and breadth of our Southern operations. As with every win of ours, we are humbled and stay acutely aware of our responsibilities.”
This business will be handled out of Vizeum’s Chennai Office.