2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold
TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze
Winners of the APAC Effie Awards 2017 were announced at the Awards Gala last Friday at Four Seasons Hotel Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won 3 Golds and 1 Silver. Four Special Awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. Running behind were Colenso BBDO and MullenLowe Lintas Group.
On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position, respectively.
Brand of the Year and Marketer of the Year awards were presented to DB Breweries – DB Export and Unilever, respectively. These Special Awards are accorded based on the points received on all winners and finalists.
The Awards Gala, attended by some 200 industry professionals, presented a total 71 Effies – 1 Grand Effie, 15 Golds, 21 Silvers and 34 Bronzes. Australia emerged as the strongest market in the region on the effectiveness stage this year, contributing the highest number of metal winners. Following in the ranking are India and New Zealand.
Awards Chairman Anthony Wong says, “At the Effies, we recognise, in particular, great ideas that work in tomorrow's world. Work that has achieved exceptional results by having effective media strategies that augment the brilliant ideas. Work that leads the transformation of business and communication. Work that shines the light on the next chapter of how content and technology collide to make brands matter more than ever. With the bar raised higher year on year, it is a lot more competitive and harder to bring home an Effie now than before. The winners tonight showcase the best work to represent the whole of Asia Pacific. Congratulations to all the winners!”
Organized by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work. Held in conjunction with the 4th Awards was the inaugural APAC Effie Forum 2017, a collaboration with the Singapore Advertisers Association.
Winners and finalists will contribute points towards the ranking on the 2017 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
The full list of winners can be viewed on the APAC Effie website - www.apaceffie.com.
APAC Effie Awards 2017 - Winners
(Results by Award)
Brand of the Year: DB Breweries – DB Export
Marketer of the Year: Unilever
Agency of the Year: Clemenger BBDO
Agency Network of the Year: BBDO Worldwide
| Entry Title | Category | Client | Agency | Country |
| GRAND EFFIE | ||||
| Brewtroleum | Brand Experience - Products | DB Breweries | Colenso BBDO | New Zealand |
| GOLD | ||||
| Brewtroleum | Beverages – Alcohol | DB Breweries | Colenso BBDO | New Zealand |
| The Massive Hit | Beverages Non-Alcohol | Frucor Beverages (Australia) | Clemenger BBDO / TKT | Australia |
| How Old Will You Be? | Financial Products & Services | Bank of New Zealand | Colenso BBDO | New Zealand |
| The Giant Demo Of Strength | Other Products & Services | Ambuja Cements | Publicis Communications | India |
| Backyard Burger King | Restaurants | Burger King | Colenso BBDO | New Zealand |
| The Boys | Retail | Pacific Brands | Clemenger BBDO | Australia |
| Backyard Burger King | Brand Experience - Services | Burger King | Colenso BBDO | New Zealand |
| Snickers HUNGERITHM | Branded Content | Mars Australia | Clemenger BBDO | Australia |
| Brewtroleum | Media Innovation | DB Breweries | Colenso BBDO | New Zealand |
| Meet Graham | Media Innovation | Transport Accident Commission | Clemenger BBDO | Australia |
| Dads #ShareTheLoad | Positive Change Social – Brands | P&G India | BBDO India | India |
| Cat Street View | Small Budget-Services | Hiroshima Prefecture | I&S BBDO Japan Group / KOO-KI | Japan |
| The Boys | Social Media Marketing | Pacific Brands | Clemenger BBDO | Australia |
| Defeating Exam Hunger | Youth Marketing | Mars Food China | BBDO and Proximity China | China |
| Brewtroleum | Brand Experience - Products | DB Breweries | Colenso BBDO | New Zealand |
| SILVER | ||||
| Bajaj V - The Nation's Bike | Automotive | Bajaj Auto | TLG India | India |
| Be a Family Person | Consumer Electronics and Durables | BenQ | BBDO Taiwan | Taiwan |
| A Natural Silence | Food | Brownes Dairy | Meerkats | Australia |
| Meet Graham | Government / Institutional | Transport Accident Commission | Clemenger BBDO | Australia |
| Cognitive Collection | IT /Telco | IBM | Ogilvy & Mather Singapore | Singapore |
| Cat Street View | Travel / Tourism | Hiroshima Prefecture | I&S BBDO Japan Group / KOO-KI | Japan |
| Experience Pride with Nation's Bike | Brand Experience - Products | Bajaj Auto | TLG India | India |
| Cat Street View | Brand Experience - Services | Hiroshima Prefecture | I&S BBDO Japan Group / KOO-KI | Japan |
| MILO Champions | Brand Revitalisation | Nestlé | Ogilvy & Mather | Singapore |
| The Boys | Branded Content | Pacific Brands | Clemenger BBDO | Australia |
| Hero of Category vs Heroes of India | David vs Goliath | Bajaj Auto | TLG India | India |
| Brewtroleum | Positive Change Environmental – Brands | DB Breweries | Colenso BBDO | New Zealand |
| The Heart Attack Act | Positive Change Social – Non-Profit | The New Zealand Heart Foundation | Barnes, Catmur and Friends Dentsu | New Zealand |
| Don't Ignore a Cough | Programmatic | Flordis | Affinity | Australia |
| Embracing Dirt Now an Act of Faith | Seasonal Marketing | Unilever | MullenLoweLintas Group | India |
| Lamb:Saving Australia Day 'Orphans' | Seasonal Marketing | Meat and Livestock Australia | The Monkeys | Australia |
| Dads #ShareTheLoad | Social Media Marketing | P&G India | BBDO India | India |
| This Bike Has MS | Sponsorship & Event Marketing | MS | Grey | Australia |
| #HelpAChildReach5 | Sustained Success | Hindustan Unilever | MullenLoweLintas Group | India |
| The Joy Exchange | Sustained Success | The Akanksha Foundation | Ogilvy India Group | India |
| Snap Counsellors | Youth Marketing | LoveDoctor.in, Chayn India | TBWA\India | India |
| BRONZE | ||||
| JhatkaManaHai (No More Jerks) | Automotive | Bajaj Auto | Ogilvy India Group | India |
| The Water that Loves Water | Beverages Non-Alcohol | Coca-Cola Japan Co. | Ogilvy & Mather Japan GK | Japan |
| Old PC Can't Open the New World | Consumer Electronics and Durables | Intel China | Ogilvy Beijing | China |
| Winning Smart in Malaysia | Consumer Electronics and Durables | Huawei Technologies Malaysia | Ogilvy & Mather Advertising | Malaysia |
| Continued Push for an Equal Future | Corporate Reputation/Professional Services | ANZ | TBWA Melbourne | Australia |
| Mini Legends | Financial Products & Services | National Australia Bank | Clemenger BBDO | Australia |
| Owning the First Job Trigger | Financial Products & Services | ANZ | TBWA\Melbourne | Australia |
| Lamb: Bringing Australians Together | Food | Meat and Livestock Australia | The Monkeys | Australia |
| Snickers HUNGERITHM | Food | Mars Australia | Clemenger BBDO | Australia |
| The Story of India’s Maggi Crisis | Food | Nestle India | McCann Worldgroup India | India |
| Stop It At The Start | Government / Institutional | Australian Government - DSS | BMF | Australia |
| The Heart Attack Act | Government / Institutional | The New Zealand Heart Foundation | Barnes, Catmur and Friends Dentsu | New Zealand |
| Don't Ignore a Cough | Healthcare | Flordis | Affinity | Australia |
| This Bike Has MS | Healthcare | MS | Grey | Australia |
| Embracing Dirt Now an Act of Faith | Household/Home Products & Services | Unilever | MullenLoweLintas Group | India |
| Winning the 4G Race Without 4G | IT /Telco | Vodafone India | Ogilvy India Group | India |
| Supermarket Switch Challenge | Retail | ALDI Australia | BMF | Australia |
| World's First VR Department Store | Retail | eBay Australia and New Zealand | Pulse Communications | Australia |
| Visa The Chase | Brand Experience - Products | Visa Information System (Shanghai) | BBDO and Proximity China | China |
| This Bike Has MS | Brand Experience - Services | MS | Grey | Australia |
| This Bike Has MS | Branded Content | MS | Grey | Australia |
| MMDA IsThereAProblem,Officer?.com | Branded Utility | Metro Manila Development Authority | McCann Worldgroup Philippines | Philippines |
| Winning Smart in Malaysia | David vs Goliath | Huawei Technologies Malaysia | Ogilvy & Mather Advertising | Malaysia |
| Amnesty Unblocker | Media Innovation | Amnesty International | Colenso BBDO | New Zealand |
| Snickers HUNGERITHM | Media Innovation | Mars Australia | Clemenger BBDO | Australia |
| Continued Push for an Equal Future | Positive Change Social – Brands | ANZ | TBWA\Melbourne | Australia |
| #staynegatHIVe | Positive Change Social – Non-Profit | Love Yourself | Dentsu Jayme Syfu | Philippines |
| Free Puppies Forever | Positive Change Social – Non-Profit | Vision Australia | McCann | Australia |
| The Give Registry | Shopper Marketing | Myer | Clemenger BBDO | Australia |
| Reword | Small Budget-Products | Headspace | Leo Burnett Melbourne | Australia |
| Last Words | Small Budget-Services | Indian Association Palliative Care | Medulla Communications | India |
| Maybelline: #BeYourOwnFilter | Social Media Marketing | L’Oreal Singapore | TBWA\Singapore | Singapore |
| Mini Legends | Sponsorship & Event Marketing | National Australia Bank | Clemenger BBDO | Australia |
| Taste of Togetherness | Sustained Success | Hindustan Unilever | Ogilvy & Mather Group | India |
