IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
While Ogilvy & Mather bagged Advertising Agency of the Year Gold, Madison Media & MG Motor India each won a Gold for Media Agency of the Year and Advertiser of the Year honours respectively