82.5 Communications brings alive PhonePe alerts with Amitabh Bachchan’s iconic voice

PhonePe has just redefined real-time voice payment alerts with the launch of first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the actor Amitabh Bachchan.

Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the treasured voice of Mr. Bachchan.

Bringing this idea to life is 82.5 Communications. The 82.5 team recognized the transformative power of Mr. Bachchan’s voice and set out with one goal in mind – to ensure that the iconic intonation, baritone and style of Mr. Bachchan reaches every Indian through the SmartSpeaker.

Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said, "The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

Mayur Varma, CCO, 82.5 Communications said, “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

Naveen Raman, Executive Vice President & Branch Head, 82.5 Communications – South said, “This is a cracker of a collaboration. What a lovely way to be present in every nook and corner of the country and interact with the consumer day in and day out, that too through the most celebrated voice in the country. We at 82.5 Communications are thrilled to have partnered with PhonePe in creating this.”

Sangeetha Sampath and Ravikumar Cherussola, Executive Creative Directors, 82.5 Communications – South elaborated on the process "We wanted every merchant and customer to truly feel Mr. Bachchan’s unique intonation and baritone. Just like every Indian, we are huge Big B fans too. And that is what set the goal for us to bring alive the iconic style of Mr. Bachchan to every Indian through the PhonePe SmartSpeaker.”