phonepe
Prior to this, Mallika Dhawan was with Spotify as Associate Manager, Enterprise Marketing
e4m Desk Jul 18, 2024 12:24 PM
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
e4m Staff Mar 14, 2024 8:19 AM
The smartphone maker has introduced a new feature PhonePe SmartSpeakers
e4m Staff Feb 27, 2024 10:54 AM
Ritesh Pai’s last role was President - Products and Solutions at TerraPay
Indus, the first Indian App store, is set to go live in the next two to three months
The exclusive Mixer celebrated women leaders, and sparked dynamic conversations on India's financial evolution
e4m Staff Dec 17, 2023 2:22 PM
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Tanzila Shaikh Nov 7, 2023 9:13 AM
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
e4m Staff Sep 25, 2023 9:07 AM
Instead of the automated payment confirmation message, shoppers and merchants will now hear the actor’s iconic voice
e4m Staff Sep 20, 2023 11:50 AM
The campaign consists of 5 ads, which will run across TV, OTT and digital platforms
exchange4media Staff Apr 26, 2023 2:21 PM
The account will continue to be led out of the agency’s Bengaluru office
exchange4media Staff Apr 13, 2023 11:22 AM
At the PR and Corp Comm Women Achievers Summit and Awards 2022, Chakravorty, the Chief Ethics and Compliance Officer, PhonePe delivered a keynote address on overcoming barriers for a successful career
exchange4media Staff Oct 27, 2022 4:50 PM
They have also picked up Mumbai franchise - Mumbai Meteors
exchange4media Staff Oct 10, 2022 1:10 PM
The brand campaign focuses on tension-free motor insurance renewals
exchange4media Staff Sep 24, 2022 9:06 AM
PhonePe's advertising promotional expenses for the fiscal ended 31st March 2021 was Rs 534.95 crore compared to Rs 1016.64 crore in the previous FY
exchange4media Staff Jun 27, 2022 8:41 AM
The campaign, conceptualized in line with the theme ‘De Dena Aaram Se', is designed to create awareness about the various use-cases of postpe's BNPL product
exchange4media Staff May 16, 2022 2:28 PM
The pan-India campaign aims to drive category creation and consideration for bike insurance renewals on the platform
exchange4media Staff Apr 26, 2022 12:05 PM
With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates
exchange4media Staff Mar 12, 2022 12:01 PM
Created by 82.5 Communications, every ad of the campaign has been shot separately for the 5 states of South India
exchange4media Staff Jan 15, 2022 8:49 AM
The company also reported 150 million monthly active users & an annualized total payment value of $651 billion in December 2021
exchange4media Staff Jan 7, 2022 4:02 PM
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
exchange4media Staff Oct 27, 2021 8:41 AM
Guest Column: Priya Patankar, Head of Corporate Communications, PhonePe, shares the idea behind the study
Priya Patankar Oct 25, 2021 6:58 PM
The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore
exchange4media Staff Oct 20, 2021 10:41 AM
PhonePe users can donate Rs 149 towards a child's future through a simple act of registration
exchange4media Staff Aug 30, 2021 1:49 PM
The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms
exchange4media Staff Aug 7, 2021 7:46 AM
Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins
exchange4media Staff Jul 30, 2021 8:37 AM
exchange4media.com has partnered with the event for the second year in a row
exchange4media Staff Jul 29, 2021 8:41 AM
Brands like Amazon India, Parle-G, Morris Garages India, FanCode, Treebo Hotels, HDFC Life, MX Player, DreamSetGo, PhonePe, and more, joined the bandwagon
exchange4media Staff Jul 7, 2021 3:30 PM
Lucy Harvey, MD, METIA, delivered the keynote address at the second edition of the Women Achievers Summit on July 2
exchange4media Staff Jul 3, 2021 8:47 AM
Manmeet Sandhu, Head of HR, PhonePe, delivered a keynote session on women in leadership and the company’s efforts to change the equation at Women Achievers Summit
exchange4media Staff Jul 3, 2021 8:36 AM
PhonePe had placed a bid to acquire 92 per cent stake in Indus OS at a valuation of around USD 60 million which Affle had opposed
exchange4media Staff Jun 26, 2021 10:28 PM
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
Nafisa Shaheen May 28, 2021 9:00 AM
The plaintiff had sought an injunction against BharatPe for using ‘Pe’ in its name, according to media reports
exchange4media Staff Apr 24, 2021 8:18 AM
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
exchange4media Staff Apr 5, 2021 1:33 PM
The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response
Dipali Banka Mar 30, 2021 8:21 AM
Besides being a co-presenting sponsor on Star India & associate sponsor on Disney+ Hotstar, PhonePe is also sponsoring 4 IPL franchises
Javed Farooqui Mar 23, 2021 8:09 AM
The payment platform is also sponsoring 4 IPL franchises - Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals
exchange4media Staff Mar 18, 2021 1:37 PM
Developed by Leo Burnett, this campaign is a delightful showcase of the myriad ways in which Indians have welcomed PhonePe into their lives and onto their phones
exchange4media Staff Feb 10, 2021 5:16 PM
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
exchange4media Staff Jan 4, 2021 2:43 PM
In FY20, the payment app received a fund infusion worth Rs 1,710 crore from its parent company through three rounds of funding
exchange4media Staff Dec 14, 2020 5:02 PM
Guest Column: Priya Patankar, Head of Communications at PhonePe, lists five things to keep in mind while designing content strategy
Priya Patankar Dec 9, 2020 2:58 PM
Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020
exchange4media Staff Nov 30, 2020 8:29 AM
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference
exchange4media Staff Nov 20, 2020 8:47 AM
The campaign has been conceptualised and created by Leo Burnett India
exchange4media Staff Nov 2, 2020 1:55 PM
The Dussehra themed campaign features 10 animated short videos educating users on new age evil
exchange4media Staff Oct 27, 2020 1:12 PM
The campaign has been featured across ATL, BTL, TV, digital marketing and other advertising mediums
exchange4media Staff Oct 7, 2020 1:45 PM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket on ‘Switch Gully'
exchange4media Staff Sep 18, 2020 2:44 PM
