Aditya Birla Sun Life Mutual Fund comes up with investor education campaign
The campaign talks about the importance of creating a portfolio with a combination of funds
Aditya Birla Sun Life Mutual Fund has launched an investor education campaign – Pro Portfolio – that aims to educate the investor base about the importance of creating a portfolio with a combination of funds that will help them tide over the volatile market conditions while remaining committed to serving the growing needs of investors in the country.
Commenting on the launch of the campaign, A. Balasubramanian, Managing Director, and CEO, Aditya Birla Sun Life AMC Limited said, “The combination of 3 funds – Flexi cap, Balanced Advantage and Large cap will aim to enhance returns in a bull market while managing risks in a bear market. By balancing risks and accelerating returns, the combination of funds seeks to perform well in all market cycles and helps in wealth creation in the longer run. With this campaign, we continue to aim to educate and empower investors in their quest to achieve financial independence.”
Ajay Kakar, CMO, Aditya Birla Capital Limited said, “We have built the investor education campaign by connecting life with money. Just as life sees ups and downs, so do the financial markets. In life, we depend on our many friendships to manage life’s ups and downs. Similarly, shouldn’t we have a portfolio of equity funds to manage the financial market’s ups and downs?”
