HSBC Mutual Fund unveils digital campaign to educate investors on SIP
The campaign is a series of three short films of 30 seconds each
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HSBC Mutual Fund unveils campaign to educate investors on SIP Top-up
The Apne #SIPKoDoPromotion campaign is a series of three short films of 30 seconds each
HDFC Mutual Fund banks on MD’s oft-repeated phrase for new campaign
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
We aim to cultivate a culture of trust, loyalty, and mutual respect: Naveen Gogia
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
ICICI Prudential Mutual Fund makes a case for multi-asset allocation in new campaign
The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.
HDFC Mutual Fund tells a compelling tale of water conservation
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
'Life may be complicated, but investing doesn't have to be,' says Tata Mutual Fund
The new campaign aims to demystify index funds for investors through the light-hearted instances
HDFC Mutual Fund lauds moms who think long term
The film is part of the company's #ZindagiKeLiyeSIP campaign
ICICI Prudential Mutual Fund narrates remarkable journey of a mother and her son
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
Axis Mutual Fund names Mudita Chaturvedi Tirkar as VP & Head- Corp Comm & PR
Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai
Nippon India Mutual Fund names Kaiyomurz Daver as Chief Marketing Officer
Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
ICICI Prudential Mutual Fund exposes the quiet culprit that steals savings
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
LIC Mutual Fund promotes women participation in SIPs
The campaign also focuses on having a financial plan and an investment option in the early stages of life
'Make dreams come true with SIPs,' says Tata Mutual Fund
The 'Jab Life Maange More, Badho Mutual Funds Ki Ore' is a part of the brand's 'Desh Kare Nivesh’ initiative
HDFC Mutual Fund equates SIP's reliability with children's unwavering trust in parents
The campaign encourages the audience to embark on a journey of financial security
Posterscope executes World Cup-inspired campaign for Tata Mutual Fund
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
This Diwali, ICICI Prudential MF promotes the benefits of investing
The campaign will be out on the company’s digital channels
Edelweiss Mutual Fund says 'SIP Se Sab Hoga'
The campaign has been conceptualized internally by Edelweiss team
Kotak Mutual Fund reiterates importance of timely SIP investment
The campaign unfolds through three films that portray the repercussions of procrastination
'Listen to papa, start investing' says ICICI Prudential Mutual Fund
The new Father's Day ad from the brand lauds the role of dads as a financial guide
ICICI Prudential Mutual Fund launches campaign for gold ETFs
The campaign will reach the masses via a TVC mainly broadcasted across digital channels
HDFC Mutual Fund launches investor education campaign
The ‘Zindagi ke liye SIP’ film talks about SIP
Aditya Birla Sun Life Mutual Fund honours partners who support us in investment
The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
Edelweiss Mutual Funds TVC talks of visibility of returns
The ‘Kitna Milega’ campaign showcases Target Maturity Funds' unique investment approach
IDFC Mutual Fund adopts new brand identity as Bandhan Mutual Fund
Each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’
Motilal Oswal Mutual Funds has something for every investor
The latest ad by the company is by De Works Communications
Sachin & Dhoni team up for ‘Mutual Funds Sahi Hai’ campaign
The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program
Puretech Digital bags performance marketing mandate of DSP Mutual Fund
The account was won in a multi-agency pitch
‘Taiyaari toh zaroori hai’, says Axis Mutual Fund
Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign
Mirum wins IDFC Mutual Fund’s digital mandate
The account will be serviced by Mirum’s Mumbai office
PGIM India Mutual Fund says #AapkaHappinessPlanned
The campaign has been crafted by FCB Interface
Aditya Birla Sun Life Mutual Fund comes up with investor education campaign
The campaign talks about the importance of creating a portfolio with a combination of funds
AMFI to launch mutual funds distributor recruitment campaign
The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession
Mahindra Manulife Mutual Fund appoints Anthony Heredia as MD & CEO
Heredia will succeed Ashutosh Bishnoi, who retired on March 31
Kotak Mahindra Mutual Fund sings ‘go automatic’ showing its investment options in new ad
The ad campaign is live on TV, print, outdoor, digital media, OTT platforms & social networks
Axis Mutual Fund launches ‘ELSSHaiNa’ campaign
The campaign has been conceptualized and creatively led by Mirum India
AMFI releases 'Rishtey Nibhaana Sahi Hai' campaign for festive season
The first film was released during Durga Pooja and the second film is now live for Diwali
Liqvd Asia bags SM & conversational mktng mandate of Nippon India Mutual Fund
The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund
Samco Mutual Fund launches its first brand campaign
The TVC, designed by the company’s internal team, displays the process of the stress test conducted on a car before its launch
Edelweiss Mutual Fund launches film celebrating the ‘bond of love’ on Raksha Bandhan
The film has been conceptualized by Campen Factory
UTI Mutual Fund's film shows how mothers imparted ouf first lessons in investment
The film by Hotstuff focuses on small pieces of advice given by mothers
Edelweiss Mutual Fund salutes the role of a mother as advisor & confidante in new campaign
The film has been conceptualized by The Fickle Formula, Mumbai
UTI Mutual Fund appoints Peshotan Dastoor as Head of Sales
Dastoor will be responsible for developing the company's sales strategy, providing leadership to the sales team and exploring new opportunities for distribution and growth
Yellophant Digital wins digital marketing mandate of ExpertMFD
The agency will be managing content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for the brand
Tata Mutual Fund says 'Self-Belief is the Greatest Investment' in latest campaign
The campaign stays away from narrowcasting the story into a product or a company-led proposition and aligns it with a larger, universal emotion, that of self-belief
IDFC Mutual Fund partners with Hotstuff for investor education program 'Sam Ki Samasya'
The program was developed into an e-learning simulation by Tattva, the edutech wing of Hotstuff, as demos were conducted digitally
PhonePe doubles FY20 rev due to uptick in MF, insurance offerings & earnings in ad dollars
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
ICICI Prudential Mutual Fund unveils TVC to promote its investor education initiative
The TVC is running mainly on news and sports channels
Good advice can have a multiplier effect, says Edelweiss Mutual Fund in new ad
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice
Nippon India Mutual Fund launches geo-targeting campaign
The campaign, Mutual Funds Sahi Hai, surfaces the key issues, questions, doubts & comments in the minds of investors & then provides a solution by way of distributors’ contact details