Advertisers do not want to go beyond their set platforms of media planners and buyers: Anurradha Prasad, B.A.G. Films
“Advertisers do not want to go beyond their set platforms of media planners and buyers. But this divide (between English and Hindi news channels) is ending. Today, an aware person does not mean that he has to be an ‘English’ person. Media planners and buyers have to get out of this misconceived notion,” says Anurradha Prasad, Chairperson & MD, B.A.G. Films & Media Ltd.
“Advertisers do not want to go beyond their set platforms of media planners and buyers. But this divide (between English and Hindi news channels) is ending. Today, an aware person does not mean that he has to be an ‘English’ person. Media planners and buyers have to get out of this misconceived notion,” says Anurradha Prasad, Chairperson & MD, B.A.G. Films & Media Ltd. More
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