Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis
Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.
Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.
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