Advtg body to shut down ops following Elon Musk’s lawsuit
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
An advertising industry non-profit body has said it will have to shut down operations due to a lawsuit filed against it by Elon Musk's X.
As per reports, Musk has alleged that the group, Global Alliance for Responsible Media, was "orchestrating a boycott against X".
GARM, as per Musk, was asking brands from spending advertising money on the social media platform.
The advertising body has said that it did not have the financial resources to fight the case, media reports said.
