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The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
e4m Staff Mar 9, 2026 11:25 AM
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Moustache rebrands after ten years, expands into mid-market hotels and boutique luxury stays, targets Rs. 100 crore revenue by FY2027 and plans fifty new properties.
Sam Balsara, Chairman, Madison World, tells Neeta Nair how PMAR 2026 captures India’s digital momentum and AdEx reset
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 11:02 AM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 10:58 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
e4m Staff Jan 22, 2026 11:45 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
e4m Staff Jan 20, 2026 2:59 PM
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
e4m Staff Jan 19, 2026 11:50 AM
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
e4m Staff Jan 13, 2026 11:40 AM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 11:08 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
The company reiterated that it is contesting the orders on merits and based on legal advice
The brand’s philosophy is to inspire people to live in Xclamat!ons
NATIVE CONTENT Jan 5, 2026 11:58 AM
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
e4m Staff Jan 5, 2026 11:22 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
e4m Staff Nov 21, 2025 12:21 PM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
Abhishek Chanda Nov 11, 2025 11:59 AM
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 10, 2024 8:29 AM
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Previously, she was Director Marketing Communications at Axtria - Ingenious Insights
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Prashant Verma was previously Head of Growth & Marketing at Blinkit, and Chief Revenue & Marketing Officer at Licious
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide
e4m Staff Aug 31, 2024 9:56 AM
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
e4m Staff Aug 27, 2024 2:41 PM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
'This transformation also strengthens our commitment to our employees and delivery partners,' said Ajay Chitkara, CEO and MD of Ecom Express
e4m Staff Aug 23, 2024 3:26 PM
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
e4m Staff Aug 23, 2024 10:58 AM
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM