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The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 10, 2024 8:29 AM
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Previously, she was Director Marketing Communications at Axtria - Ingenious Insights
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Prashant Verma was previously Head of Growth & Marketing at Blinkit, and Chief Revenue & Marketing Officer at Licious
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide
e4m Staff Aug 31, 2024 9:56 AM
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
e4m Staff Aug 27, 2024 2:41 PM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
'This transformation also strengthens our commitment to our employees and delivery partners,' said Ajay Chitkara, CEO and MD of Ecom Express
e4m Staff Aug 23, 2024 3:26 PM
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
e4m Staff Aug 23, 2024 10:58 AM
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
e4m Staff Aug 21, 2024 11:49 AM
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
e4m Staff Aug 20, 2024 11:35 AM
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
e4m Staff Aug 16, 2024 1:56 PM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
The store launch in Sulur takes their total number of outlets across the country to 56
Foxtel has reportedly been facing tough competition from narrow-margin rivals
e4m Staff Aug 9, 2024 12:50 PM
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
Additionally, Ozonetel is increasing investments in people and technology
The acquisition will be an all-cash transaction for the IP-based gaming studio
During the summit, Fadnavis spoke on the state development projects, energy initiatives, and the challenges faced during his tenure
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shantanu David Aug 8, 2024 9:03 AM
The clothing company has also unveiled a creative campaign featuring the brand ambassador to redefine Oxemberg as a youth brand
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
EY Future Consumer Index also revealed that 78% of consumers prefer to shop on online platforms that provide human customer service support
The campaign transcends makeup, celebrating qualities that make someone unique
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
In his new role, Ajay will steer HRX towards new heights of success and innovation
The brand won the gold metal under the ‘Best Use of Social Networks/ Social Media’ category
Prior to this, Mahima Kaul was with Bumble as Director, Public Policy, APAC
