elon-musk

In the recent past, Elon Musk’s contentious statements about advertisers and his prolonged tussle with big brands who baulked at his version of X have provided endless fodder to newspapers
e4m Desk Jun 28, 2024 10:42 AM

Wearing not only his CTO hat but also his title as the owner of X, Elon Musk spoke about the platform utilising AI to match content and ads to its users among other things
Noor Fathima Warsia Jun 20, 2024 1:49 PM

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Sohini Ganguly Apr 5, 2024 8:50 AM

The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Kanchan Srivastava Jan 12, 2024 8:41 AM

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM

The tech mogul has not specified when the feature will be reintroduced
e4m Staff Nov 27, 2023 9:34 AM

Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
e4m Staff Nov 18, 2023 9:41 AM

Users have been largely critical of the move, arguing that the platform's fact-checking feature is fallible and can confuse opinions for facts
e4m Staff Oct 30, 2023 10:42 AM

The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM

Failing to meet the minimum spends threshold could cost advertisers their verified status
exchange4media Staff Jul 28, 2023 9:43 AM

The new logo, which replaces the iconic blue bird, is a white "X" against a black background
exchange4media Staff Jul 25, 2023 10:43 AM

While the new X logo may seem dissonant, the latest rebranding exercise may fit in with Elon Musk's larger scheme of things, say experts
Shantanu David and Nilanjana Basu Jul 25, 2023 9:24 AM

He also stated that his priority is to reverse the negative cash flow
exchange4media Staff Jul 17, 2023 10:14 AM

Musk has said this is part of efforts to build 'safer AI'
exchange4media Staff Jul 14, 2023 11:13 AM

To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
exchange4media Staff Jul 14, 2023 10:59 AM

In his first response since the launch of Threads, Musk hinted that it may be a rip-off of Twitter
exchange4media Staff Jul 6, 2023 12:37 PM

The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
exchange4media Staff Jul 3, 2023 8:47 AM

Meanwhile, rival Meta has teased preview of its Twitter alternative temporarily titled ‘Project 92’
exchange4media Staff Jun 10, 2023 8:59 AM

An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between April 1 and early May
exchange4media Staff Jun 6, 2023 9:06 AM

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
Shantanu David May 24, 2023 8:41 AM

While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
exchange4media Staff May 12, 2023 8:13 AM

The platform will soon also have an encrypted messaging feature
exchange4media Staff May 10, 2023 1:00 PM

Industry experts note that the option to buy blue check on Twitter affects its credibility, but some say it will open up avenues for micro and nano influencers
Nilanjana Basu Apr 26, 2023 8:57 AM

The microblogging platform has been beset with chaos ever since it stripped non-paying accounts of their legacy blue ticks on April 20
exchange4media Staff Apr 24, 2023 3:27 PM

While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
Nilanjana Basu Apr 24, 2023 11:39 AM

A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
exchange4media Staff Apr 21, 2023 11:29 AM

e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Shantanu David Apr 6, 2023 8:14 AM

This change is visible to users on the web version of the microblogging platform
exchange4media Staff Apr 4, 2023 11:14 AM

NYT has said that it will not pay for a verified business account and will stick to the blue tick
exchange4media Staff Apr 3, 2023 9:40 AM

The drop comes after many advertisers cut down their spends on the platform
exchange4media Staff Mar 4, 2023 9:37 AM

Seen as part of the cost-cutting measures, the staffers have been asked to work from home
exchange4media Staff Feb 17, 2023 11:29 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
Shantanu David Feb 14, 2023 9:16 AM

The CEO has posted about the last months being tough due to the struggle to keep Twitter from going bankrupt
exchange4media Staff Feb 6, 2023 12:43 PM

Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader
Shantanu David Feb 6, 2023 8:15 AM

Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads
exchange4media Staff Feb 4, 2023 8:20 AM