Amazon India celebrates 'collective happiness' in pre-festive campaign
The campaign encourages customers to place equal importance on self-care alongside that of loved ones
As the festive season approaches, Amazon India is excited to announce the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’ that takes a unique/heartwarming approach by urging customers to prioritize not only their loved ones but also themselves during this joyous time of year.
The festive season has always been synonymous with the spirit of giving, spreading warmth, and bringing smiles to the faces of those we hold dear but often, in the midst of taking care of others, we tend to overlook our own well-being. This campaign serves as a gentle reminder of the importance of self-care/self-love and the need to embrace ‘Me’ within ‘We’ this festive season.
Conceptualized basis the insight that true celebrations flourish when the happiness of both ‘we’ and ‘I’ is fulfilled, this digital asset serves as a reminder that practicing self-care/self-love is not an act of selfishness but a necessity. This sentiment is captured in the video showcasing a loving bond/relationship between a mother and daughter.
Noor Patel, Vice President, Amazon India said, “The campaign touches upon the sweet spot of self-realization and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
