Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected

e4m Staff Nov 14, 2023 7:38 PM

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Shantanu David Nov 10, 2023 8:39 AM

The #TareefonKaTyohar campaign is created by DDB Mudra

e4m Staff Oct 30, 2023 3:31 PM

The campaign has been created in-house

e4m Staff Oct 21, 2023 8:32 AM

The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy

e4m Staff Oct 18, 2023 6:51 PM

The brand has launched the campaign in its key markets that resonates with the consumers

e4m Staff Oct 16, 2023 4:44 PM

The film goes live on Hotstar through the ICC World Cup 2023 series

e4m Staff Oct 14, 2023 9:04 AM

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair Trade initiative

e4m Staff Oct 13, 2023 9:25 AM

Launches Festival of Dreams campaign with ad films for TV and digital media

e4m Staff Oct 9, 2023 6:03 PM

The campaign encourages customers to place equal importance on self-care alongside that of loved ones

e4m Staff Sep 18, 2023 11:42 AM

The brand has released a digital video created by DDB Mudra

exchange4media Staff Oct 15, 2022 8:00 PM

The campaign encourages people to celebrate Diwali in person by meeting with their family and friends

exchange4media Staff Oct 8, 2022 7:33 AM

The films highlight the reaction of people to Croma store offering them dandiya tickets to the top pandals aiming to make their dreams come

exchange4media Staff Oct 2, 2022 10:00 AM

The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.

exchange4media Staff Oct 1, 2022 8:00 PM

The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels

exchange4media Staff Sep 27, 2022 12:34 PM

From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

The festive campaign from Myntra will be amplified across TV, digital and social media

exchange4media Staff Sep 12, 2022 4:35 PM

The campaign is conceptualized by Contract Advertising

exchange4media Staff Aug 22, 2022 4:39 PM

The film, conceptualized & co-directed by Alok Pal, Creative Head (Films) at CNVRS8, showcases a range of products promoting the feeling of togetherness

exchange4media Staff Nov 6, 2021 8:13 AM

The Rummy Utsav campaign, created by Grey Group, is live on online platforms

exchange4media Staff Nov 5, 2021 9:11 AM

The campaign has been conceptualized by Simple Creative

exchange4media Staff Nov 2, 2021 12:45 PM

The campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff Oct 28, 2021 4:17 PM

The campaign, conceptualized by Ogilvy Gurgaon, draws upon the age-old Diwali tradition of gifting and the challenge of finding the right gift for everyone

exchange4media Staff Oct 26, 2021 1:17 PM

The ad features actor Aamir Khan in which he is shown advising a group of people not to burst firecrackers on the streets

exchange4media Staff Oct 22, 2021 7:17 PM

The campaign has been executed by Laqshya Media Group

exchange4media Staff Oct 19, 2021 3:32 PM

The digital film that celebrates ‘Onek Roop - Onek Energy’ of a mother has been launched nationally on YouTube

exchange4media Staff Oct 16, 2021 8:11 AM

Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

The campaign, conceptualized by Brave New World, puts the spotlight on the joys of gifting and celebrating festive traditions with loved ones

exchange4media Staff Oct 31, 2020 8:34 AM