Analysis of Corporate Advertising in Print during Jan-Oct 2006: AdEx study
Overall corporate ad volumes in Print media witnessed a 12 per cent growth in Jan-Oct ’06 over Jan-Oct ’05. The General category garnered a huge 89 per cent share of corporate advertising in this period, with Northern publications cornering the highest share. ONGC topped corporate advertising in newspapers while Amway India led in magazines
Overall corporate ad volumes in Print media witnessed a 12 per cent growth in Jan-Oct ’06 over Jan-Oct ’05. The General category garnered a huge 89 per cent share of corporate advertising in this period, with Northern publications cornering the highest share. ONGC topped corporate advertising in newspapers while Amway India led in magazines
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advertising