APAC Effie Awards: OMD’s Connie Chan & Tata Motors’ Shubhranshu Singh named Jury Heads
While Connie Chan is CEO of OMD China, Shubhranshu Singh is VP and CMO of Tata Motors CVBU
Effie Asia Pacific has named Connie Chan, CEO of OMD China, and Shubhranshu Singh, VP and CMO of Tata Motors CVBU as Heads of Jury for the APAC Effie Awards 2023.
Connie leads a team of more than 300 OMDers across three offices in China (Beijing, Guangzhou, and Shanghai) with a focus on developing strong client partnerships, driving growth and creativity, and inspiring teams. With almost three decades of experience and her sharp business acumen, she has steered OMD China towards growth.
She was named Chairman at the inaugural APAC Effie Awards in 2014, and has continued to be on the jury ever since.
On her appointment, she commented, “It is always a pleasure to be part of the APAC Effie Awards and this year, I am excited to serve as a Head of Jury. What I love about the Effies is that it is always more than just the amazing work done but how it is grounded in strategy and how effectiveness is achieved across brands and categories. There will no doubt be a lot of outstanding submissions this year, but I’ll be looking out for those with great innovation and a clear line of thinking. I am looking forward to seeing marketing effectiveness clearly and appropriately defined for each submission as campaigns are multi-faceted and multi-layered.”
Shubhranshu has global brand and category-building experience on some of the most admired brands in the world. He has built a celebrated career spanning more than two decades, having held leadership positions in global corporations such as Unilever, Visa, Diageo, Star 21st Century FOX, and Royal Enfield.
Besides serving as a Head of Jury at the APAC Effie Awards in 2021, he also judged the Global Iridium Effies.
On his appointment, he said, “I am delighted to, once again, be appointed as one of the Heads of Jury for the Asia Pacific Effie Awards. I thank the Effie organisation for this honour. In the past I have had rich learning experiences from the numerous cases and the jury deliberations. The Effie Awards are decided through the most thorough, objective, and transparent process possible. I look forward to it.”
