ASCI to mobilise task force to monitor OTT ads: Report
The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options
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Published: Jan 29, 2021 11:51 AM | 1 min read
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The Advertising Standards Council of India (ASCI) is reportedly setting up a task force to regulate OTT ads. The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options and going beyond SVOD models.
ASCI chairman Subhash Kamat told a news portal that the council is working closely with the Ministry of Information and Broadcasting to form guidelines for OTT ads.
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