ASCI to mobilise task force to monitor OTT ads: Report
The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options
The Advertising Standards Council of India (ASCI) is reportedly setting up a task force to regulate OTT ads. The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options and going beyond SVOD models.
ASCI chairman Subhash Kamat told a news portal that the council is working closely with the Ministry of Information and Broadcasting to form guidelines for OTT ads.
