asci
Partha Sinha ASCI?blur=25

Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer

e4m Staff Sep 4, 2024 5:46 PM

Partha Sinha?blur=25

Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4

e4m Staff Sep 4, 2024 7:13 AM

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Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman

Chehneet Kaur Sep 3, 2024 5:16 PM

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The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system

e4m Desk Aug 24, 2024 9:15 AM

manisha kapoor asci?blur=25

The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust

Chehneet Kaur Aug 2, 2024 2:28 PM

e-commerce?blur=25

Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators

Payal Gwalani Aug 2, 2024 9:13 AM

swiggy zomato?blur=25

The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process

Payal Gwalani Aug 1, 2024 9:16 AM

self declaration of ads?blur=25

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20

Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM

ads?blur=25

According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement

e4m Desk Jun 14, 2024 9:08 AM

influencer self certification?blur=25

The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms

Sohini Ganguly Jun 12, 2024 9:17 AM

influencer?blur=25

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines

Chehneet Kaur Jun 11, 2024 9:33 AM

MIB sanjay jaju?blur=25

The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report

e4m Desk Jun 7, 2024 8:59 AM

ASCI healthcare?blur=25

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases

e4m Staff May 22, 2024 4:07 PM

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The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry

e4m Staff Apr 4, 2024 3:27 PM

ASCI?blur=25

This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising

e4m Staff Mar 26, 2024 2:47 PM

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The whitepaper articulates the challenges and opportunities for the sector ahead

e4m Staff Mar 21, 2024 6:20 PM

ASCI?blur=25

The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling

e4m Staff Feb 23, 2024 8:48 AM

asci greenwashing guidelines?blur=25

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent

e4m Staff Jan 18, 2024 8:58 AM

CCPA guidelines?blur=25

While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers

Chehneet Kaur Jan 15, 2024 1:18 PM

ASCI brand extensions guidelines?blur=25

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

e4m Staff Dec 14, 2023 1:48 PM

ASCI?blur=25

The report, prepared by Kantar deep dives into a critical component of ESG (environmental, social and governance) goals of corporations

e4m Staff Dec 7, 2023 2:47 PM

healthcare?blur=25

21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this

Chehneet Kaur Nov 29, 2023 8:53 AM

asci?blur=25

The regulatory body has published its half-yearly complaints report, offering insights into trends

e4m Staff Nov 22, 2023 2:14 PM

ecofriendly greenwashing guidelines ASCI?blur=25

With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts

Tanzila Shaikh Nov 21, 2023 9:10 AM

asci?blur=25

The draft guidelines are open for public feedback until the 31st of December 2023

e4m Staff Nov 16, 2023 3:40 PM

LinkedIn?blur=25

The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform

Tanzila Shaikh Oct 18, 2023 1:38 PM

Amitabh Bachchan Flipkart ad ASCI?blur=25

As per ASCI, the case has been referred to the Central Consumer Protection Authority

Tanzila Shaikh Oct 4, 2023 2:27 PM

Saugata Gupta named ASCI Chairman?blur=25

Partha Sinha, President, Response, BCCL, has been elected ASCI Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd., appointed Honorary Treasurer

e4m Staff Sep 29, 2023 1:17 PM

agencies?blur=25

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

Tanzila Shaikh Sep 21, 2023 7:50 AM

asci?blur=25

Subhash Kamath, Piyush Pandey, Vikram Sahay, Sudhanshu Vats and Atul Khosla sit down for a panel discussion at the launch of ASCI Academy

Tanzila Shaikh Aug 29, 2023 4:43 PM

ASCI?blur=25

Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy

Tanzila Shaikh Aug 29, 2023 2:25 PM

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Government, consumer bodies, academic institutions, industry associations and corporations come onboard

exchange4media Staff Aug 28, 2023 4:48 PM

ASCI?blur=25

Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules

Tanzila Shaikh Aug 23, 2023 9:23 AM

Finfluencers?blur=25

Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI

Tanzila Shaikh Aug 18, 2023 9:15 AM

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Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines

exchange4media Staff Aug 17, 2023 12:55 PM

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Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle

exchange4media Staff Aug 9, 2023 3:19 PM

ASCI?blur=25

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

exchange4media Staff Jul 20, 2023 11:41 AM

ASCI?blur=25

ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m

Tanzila Shaikh Jun 29, 2023 9:06 AM

sundar pichai ad?blur=25

Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness

exchange4media Staff Jun 23, 2023 2:39 PM

dark practices?blur=25

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

Tanzila Shaikh Jun 20, 2023 9:12 AM

ASCI?blur=25

Forms multi-stakeholder task force along with DoCA to examine these issues

exchange4media Staff Jun 15, 2023 3:17 PM

ASCI?blur=25

The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’

exchange4media Staff Jun 14, 2023 9:25 AM

ASCI?blur=25

The regulatory body has updated its guidelines for education ads after the sector has been named among the top violative sector

exchange4media Staff May 30, 2023 12:25 PM

ASCI?blur=25

As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction

exchange4media Staff May 17, 2023 11:35 AM

ASCI?blur=25

All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines

exchange4media Staff Mar 14, 2023 9:24 AM

IPL?blur=25

ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL

exchange4media Staff Mar 13, 2023 1:40 PM

ASCI?blur=25

The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’

Kanchan Srivastava Mar 10, 2023 12:33 PM