BARC Week 29: Ministry of Health and Family Welfare leads Top 10 Brands
In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively
In the BARC Top 10 Brands for Week 29 (July 14-20), the Ministry of Health and Family Welfare climbed up to the top spot with 11,504 insertions, while Trivago retained its second spot with 11,321 insertions. Amazon Prime and Colgate Dental Cream climbed up to the third and fourth positions with 10,489 and 9162 insertions respectively.
Meanwhile, the previous week’s leader Lizol slipped to the fifth spot with 9132 insertions. Lifebuoy Toilet Soap and Roop Mantra Ayur Face Cream entered the category at the sixth and seventh positions with 8550 and 8199 insertions respectively.
Amazon Prime Video slipped to the eighth spot with 8172 insertions, while Dettol Toilet Soaps retained the ninth spot with 8036 insertions. Vicks Vaporub entered the category in the tenth spot with 8013 insertions.
In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively. Procter & Gamble climbed to the third spot with 38,356 insertions while ITC Ltd and Amazon Online India slipped to the fourth and fifth positions with 33,238 and 30,230 insertions respectively.
Cadbury India entered the category at sixth spot with 26,295 insertions. Brooke Bond Lipton India climbed to the seventh spot with 22,914 insertions, while Colgate Palmolive India Ltd slipped to the eighth spot with 22,770 insertions.
Godrej Saralee Ltd also forayed at ninth spot with 21,421 insertions. SBS Biotech retained its tenth spot with 21,353 insertions.
Meanwhile, the previous week’s leader Lizol slipped to the fifth spot with 9132 insertions. Lifebuoy Toilet Soap and Roop Mantra Ayur Face Cream entered the category at the sixth and seventh positions with 8550 and 8199 insertions respectively.
Amazon Prime Video slipped to the eighth spot with 8172 insertions, while Dettol Toilet Soaps retained the ninth spot with 8036 insertions. Vicks Vaporub entered the category in the tenth spot with 8013 insertions.
In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively. Procter & Gamble climbed to the third spot with 38,356 insertions while ITC Ltd and Amazon Online India slipped to the fourth and fifth positions with 33,238 and 30,230 insertions respectively.
Cadbury India entered the category at sixth spot with 26,295 insertions. Brooke Bond Lipton India climbed to the seventh spot with 22,914 insertions, while Colgate Palmolive India Ltd slipped to the eighth spot with 22,770 insertions.
Godrej Saralee Ltd also forayed at ninth spot with 21,421 insertions. SBS Biotech retained its tenth spot with 21,353 insertions.
