Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
Jha has close to three decades of working with KANTAR, ITC Foods and Nielsen
In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
The channel outperformed top general entertainment channels with a cumulative reach of 8.7 crore
India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week
In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels
Bavan Matthews named Head of People Operations and Ashish Gupta to be CFO
Hindustan Unilever continued to be the most advertised group on TV this week
We bring you a roundup of the news that made headlines this past week
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
We bring you a roundup of the news that made headlines this past week
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
Prior to BARC India, She was associated with Times Group and Bharat Bijlee
Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
The channel registered 2748.43 weekly AMA (000s) followed by Star Maa in the second position with 2702.64 weekly AMA (000s)
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers
The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019
Hindustan Unilever continues to dominate the advertiser’s list
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
In February, Times Network had issued a legal notice to BARC for fraudulent viewership manipulation and tampering of Television Audience Measurement & Television Rating Points
The agency has also written to the ED, seeking details of their probe in the matter
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Only market-wise trends to be available on the website
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows' list
As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
Star Utsav continued to lead both rural and overall (Urban+Rural market) this week
Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand
In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage
This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space
FMCG and e-comm categories grew by 36% and 21% YoY during this period
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
The bail has been reportedly granted after the payment of PR Bond of Rs 2 lakh
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half