barc-india
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
e4m Staff May 17, 2024 1:14 PM
Jha has close to three decades of working with KANTAR, ITC Foods and Nielsen
exchange4media Staff May 23, 2023 11:30 AM
In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
exchange4media Staff Dec 19, 2022 7:06 PM
The channel outperformed top general entertainment channels with a cumulative reach of 8.7 crore
exchange4media Staff Oct 13, 2022 8:08 PM
India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week
exchange4media Staff Jun 24, 2022 11:44 AM
In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels
exchange4media Staff Jun 21, 2022 4:49 PM
Bavan Matthews named Head of People Operations and Ashish Gupta to be CFO
exchange4media Staff May 17, 2022 8:43 AM
Hindustan Unilever continued to be the most advertised group on TV this week
exchange4media Staff Apr 1, 2022 8:18 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Mar 19, 2022 8:30 AM
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
exchange4media Staff Mar 4, 2022 8:28 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 19, 2022 8:45 AM
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
exchange4media Staff Feb 18, 2022 1:06 PM
Prior to BARC India, She was associated with Times Group and Bharat Bijlee
exchange4media Staff Feb 11, 2022 3:14 PM
Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data
exchange4media Staff Feb 4, 2022 10:34 PM
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
exchange4media Staff Jan 21, 2022 8:45 AM
The channel registered 2748.43 weekly AMA (000s) followed by Star Maa in the second position with 2702.64 weekly AMA (000s)
exchange4media Staff Dec 23, 2021 3:49 PM
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
Sonam Saini Nov 25, 2021 9:15 AM
The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers
exchange4media Staff Nov 23, 2021 12:45 PM
The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019
exchange4media Staff Oct 21, 2021 1:29 PM
Hindustan Unilever continues to dominate the advertiser’s list
exchange4media Staff Oct 1, 2021 8:11 AM
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
exchange4media Staff Sep 24, 2021 9:59 AM
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
exchange4media Staff Jul 22, 2021 12:57 PM
New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser
exchange4media Staff Jul 9, 2021 8:19 AM
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Tasmayee Laha Roy Jul 7, 2021 8:19 AM
In February, Times Network had issued a legal notice to BARC for fraudulent viewership manipulation and tampering of Television Audience Measurement & Television Rating Points
exchange4media Staff Jun 23, 2021 4:27 PM
The agency has also written to the ED, seeking details of their probe in the matter
exchange4media Staff Jun 22, 2021 9:13 AM
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Sonam Saini Jun 21, 2021 8:23 AM
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
exchange4media Staff Jun 17, 2021 1:21 PM
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
exchange4media Staff Jun 4, 2021 11:45 AM
As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows' list
exchange4media Staff May 28, 2021 9:05 AM
As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week
exchange4media Staff May 28, 2021 8:32 AM
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
exchange4media Staff May 25, 2021 9:21 AM
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
exchange4media Staff May 21, 2021 8:34 AM
The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET
Sonam Saini May 17, 2021 8:35 AM
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
exchange4media Staff May 17, 2021 8:33 AM
Star Utsav continued to lead both rural and overall (Urban+Rural market) this week
exchange4media Staff May 13, 2021 2:18 PM
Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches
exchange4media Staff May 1, 2021 7:58 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand
exchange4media Staff Apr 23, 2021 8:28 AM
In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts
exchange4media Staff Apr 22, 2021 2:30 PM
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Sonam Saini Apr 22, 2021 9:07 AM
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM
Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage
exchange4media Staff Apr 6, 2021 10:03 AM
This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space
exchange4media Staff Mar 26, 2021 8:27 AM
FMCG and e-comm categories grew by 36% and 21% YoY during this period
exchange4media Staff Mar 19, 2021 7:57 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Tasmayee Laha Roy Mar 12, 2021 8:24 AM
The bail has been reportedly granted after the payment of PR Bond of Rs 2 lakh
exchange4media Staff Mar 2, 2021 11:26 AM
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
exchange4media Staff Mar 1, 2021 4:01 PM
