Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience

Foxtale, a skincare brand, has unveiled its first-ever brand film.

“The film is a powerful tribute to the unstoppable spirit of women, celebrating their resilience and determination. It highlights the brand's commitment to empowering women through its high-quality skincare products. Foxtale's brand film not only underscores the effectiveness of its iconic Glow trio—Glow Sunscreen, Super Glow Moisturizer, and Vitamin C Serum—but also emphasizes a fresh and uplifting perspective on beauty that resonates with a diverse audience,” stated a press release.

“Through the film, we spot the Unstoppable Woman in a multitude of scenarios- be it at the beach on holiday, going live on social media and even delivering a speech on stage. The Foxtale Glow trio serves as her trusted partner in success and living each moment to the fullest, even when things may seemingly be going wrong,” it stated.

Foxtale along with creative agency, Studio Simple, also conceptualized the original soundtrack that serves as the background score. The playful rap accompanies the visual narrative with self-affirming lyrics that pay homage to a woman’s confidence. For Foxtale, this is not just a rap, it is an anthem of self-love that supports women as they put their best foot forward.

By focusing on the authentic stories of women who overcome self-doubt and embrace their individuality, Foxtale seeks to build stronger brand equity and trust among both existing and new customers. This approach aligns with the brand's strategic goal of reaching a wider audience and driving deeper connections with consumers.

Romita Mazumdar, founder and CEO of Foxtale says, “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance. It is a visual celebration of individuality, highlighting the extraordinary potential each woman has. Through our products and our brand philosophy, Foxtale plays an integral role in these women's lives - we work wonders for their glow while they work wonders in their lives. We are committed to empowering everyone to embrace their unique beauty with confidence, and this film reflects that core belief. ”