BEI Confluence, Kolkata, bags AOR for Health & Glow
BEI Confluence, Kolkata, has bagged the AOR for homoeopathy chain Health & Glow following a pitch. Mudra Kolkata handles the company’s creative duties.
BEI Confluence has bagged the AOR for Health & Glow Clinic, a chain of specialized homoeopathy centres dealing in hairloss problems, obesity and pain management. Till now the media duties of Health & Glow, which has a multi-crore media budget, were being handled by PD Advertising, a local agency.
Confirming the news, Dhiman Dasgupta, VP, East, BEI Confluence, said, “Health & Glow, in view of their expansion plans, were on the lookout for an agency with a national presence. We’ve worked very hard and put in a lot of strategy work in the competitive Kolkata market. We are very happy to win this account.”
Health & Glow, which has clinics in Kolkata and Silliguri, has ambitious plans of going national with expansion into Delhi, Mumbai, Bangalore and also Bangladesh.
Last year Mudra Kolkata had bagged the creative duties of Health & Glow following a multi-agency pitch.
