BJP sticks with Madison Media for media planning and buying mandate: Report
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
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Published: Mar 23, 2024 4:41 PM | 1 min read
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Madison Media has retained BJP's media planning and buying mandate, as per a media report.
The agency had handled the Narendra Modi-led party's media strategies for the 2014 and 2019 general elections too.
The 2024 Lok Sabha elections are set to start on April 19.
As per the report, the mandate includes campaigns on print, TV and radio.
Last week, it was reported that BJP has awarded its creative duties to McCann Worldgroup and Scarecrow.
e4m had learnt from industry experts that the BJP's media expenditures were set to be over Rs 1,800 crore.
As per data from Google Ads Transparency Centre, the BJP has spent over Rs 31 crore on Google campaigns from January 1 to March 15 for the upcoming Lok Sabha elections.
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