At the heart of AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for complex and linguistic landscape
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information and Broadcasting, Ashwini Vaishnaw
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
The Prime Minister has sought suggestions from the public for the new edition of the radio show
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
Vaishnaw has been entrusted with the Railways and Electronics and Information Technology portfolios
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
The meeting discussed the growth prospects as well as the challenges of the sector
As per media reports, Narendra Modi is only the second Indian Prime Minister after Indira Gandhi to be featured on the cover of Newsweek
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
The 21st edition of the conclave will see speakers like Narendra Modi, Amit Shah, Sudha Murty and other luminaries from across the spectrum
Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
The Prime Minister presented the first-ever National Creators Award today at Bharat Mandapam, New Delhi
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
The social media backlash and the diplomatic row between India and the island nation can affect its brand image as a tourism haven, say experts
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
It was an hour-long conversation at the PM's 7, Lok Kalyan Marg office with Network 18 Editors
Sr Journalist Manmohan passed away on June 7, he was 72
The programme addresses local issues and has a high relevance across age groups, note experts
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
The two-part documentary is named "धरोहर भारत की- पुनरुत्थान की कहानी"
The 1,386-km long expressway gives brands the benefit of achieving total market coverage and reaching a wider audience in a short span
The decision was taken in the last Cabinet meeting chaired by PM Narendra Modi
The office of the Director General of Police, Bilaspur, put out a new notification on Tuesday, retracting the earlier order
Airtel 5G services will be available at existing 4G rates at the initial stage and a new tariff for 5G will be announced after some time
Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players
Prime Minister Narendra Modi shared a letter congratulating the winners
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
The results of the survey titled ‘Desh Ki Awaaz’ (Voice of the Nation) says NDA is projected to get 41% votes
The 100th-anniversary celebrations of the media house will be virtually inaugurated by PM Narendra Modi
The party has released a series of TVCs and print ads with QR codes as part of this campaign.
The ministry has asked the broadcaster to provide a response within seven days