Brigade Group launches 'Home is belonging, home is a feeling' campaign

Real estate developer Brigade Group has unveiled its latest campaign on social media, titled ‘Home Is A Feeling’. As part of this campaign, the company has released a video that resonates with the theme, timed to coincide with the excitement of the upcoming cricket world cup.

“Home is not merely a physical space; it is an emotional sanctuary where love, comfort, freedom, and togetherness converge. Brigade Group believes that the essence of home goes beyond its tangible attributes, and this campaign seeks to celebrate the sentiment that makes a house a true home,” the company said in a release.

The campaign is underscored by the tagline, "Home is love. Home is comfort. Home is freedom. Home is togetherness. Home is not just a place. Home is a feeling." This evocative messaging aims to strike a chord with individuals and families, inviting them to reflect on the emotional significance of their homes.

In conjunction with the cricket world cup fever, Brigade Group has also released a video that captures the unique experience of watching a game from the comfort of one's home. Titled "Sometimes the best seat is at home," the video encourages audiences to share the emotions that flood their hearts when cheering for their favorite teams or players from the familiar setting of their homes.

To actively engage with the campaign, Brigade Group encourages individuals to share their emotions and experiences related to watching cricket at home using the hashtag #HomeIsAFeeling on social media platforms. Whether it's the thrill of a six, the disappointment of a wicket, or the joy of celebrating a victory, Brigade Group invites the community to share their unique perspectives on the emotional connection between home and the game. Please find below the links to the social media handles for your perusal.