Cadbury Perk and Alia Bhatt ‘take it lightly’ in new campaign
The ad film has been created by Ogilvy
Cadbury Perk has launched a playful campaign with Alia Bhatt. The ad talks about embracing life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’.
Speaking about this, Nitin Saini, Vice President- Marketing, Mondelez India, said, “Since its inception, Cadbury Perk has been rooted in the youth culture owing to its fun persona and lighthearted narrative. Continuing this legacy, our new film showcases how a simple change in attitude can make a big difference in positively navigating life's twists and turns. We believe this campaign will resonate with young consumers who live life with the same vivacity as personified by our brand ambassador Alia Bhatt, inspiring them to embrace a lighter and more joyful approach to everyday challenges”.
Speaking about the collaboration, Alia Bhatt expressed her excitement, saying, “I have always been a fan of Cadbury Perk as I deeply resonate with their belief to ease through life’s small disappointments with humor and optimism. This long partnership has been an absolute delight!”
Sukesh Nayak, Chief Creative Officer, Ogilvy India said "We are very excited to create a new film for Cadbury Perk. This brand stands for the need of the hour - to take things lightly. There are everyday niggles that take over the best of us, dampening our mood. Perk with its light chocolate format helps us overcome such moments in life by making our mood lighter. We had fun collaborating with Alia Bhatt and Prasoon Pandey on this project, both known for always taking things lightly.”
