Cadbury Perk and Alia Bhatt ‘take it lightly’ in new campaign
The ad film has been created by Ogilvy
cadbury-perk
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The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising
Cadbury Perk’s quirky campaign urges everyone to ‘Lighten’ Up
The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things
Alia Bhatt’s new mantra in life is to ‘Take It Light’ with Cadbury Perk
The campaign is conceptualized by Ogilvy India