Cheil’s Experience Commerce bags digital and media mandate for EVEREADY

Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for EVEREADY Industries India Ltd.

The account, to be managed by EC's Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY’s battery, flashlights, and lighting business units.

Anirban Banerjee, Senior Vice President & SBU Head, Battery & Flashlight, EVEREADY Industries India Ltd., quoted, "As a brand deeply rooted in innovation and consumer-centricity, EVEREADY continuously evolves to meet the changing needs of our audience. We recognize the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together."

EC's strategic approach centers on enhancing brand visibility and fostering engaging social interactions. By expanding EVEREADY's digital footprint across platforms like Facebook, Instagram, YouTube, and LinkedIn, EC aims to connect effectively with the brand's diverse audience. Utilizing cutting-edge tools and insights, Experience Commerce will craft tailored social media strategies and high-impact campaigns designed to resonate with EVEREADY's audience base.

Andrew D’mellow, Vice President of Business Development at Experience Commerce, expressed enthusiasm about the collaboration, stating, "We are thrilled to embark on this journey of growth with our new partner EVEREADY. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and EVEREADY's forward-looking approach, we are poised to elevate EVEREADY's digital presence to new heights."