eveready

The account will be managed by the Mumbai office of Experience Commerce

e4m Staff Jul 30, 2024 9:51 AM

Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny

Anirban Banerjee Jul 10, 2024 9:30 AM

The TVC has been conceptualised by Ogilvy

e4m Staff Apr 8, 2024 12:56 PM

The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers

e4m Staff Mar 21, 2024 1:22 PM

'Delighted to associate with Eveready,' said the Olympic gold medallist about the collaboration

e4m Staff Mar 20, 2024 3:44 PM

‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artistic capabilities of lights in a captivating, creative and innovative manner

e4m Staff Nov 2, 2023 3:28 PM

The campaign by TVC spotlights the company's enhanced Ultima and Ultima Pro range of premium alkaline batteries

Sonam Saini Sep 28, 2023 4:24 PM

The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy, the company said

e4m Desk Aug 29, 2023 5:29 PM

Drawing from the brand’s inherent association of ‘power/energy’ a contemporary new identity has been created

e4m Desk Aug 29, 2023 1:36 PM

The ad is by Ogilvy

e4m Desk Jul 21, 2023 2:44 PM

Under the mandate, Adfactors PR will provide strategic counsel, media relations, influencer engagement and services

e4m Desk Jul 17, 2023 6:12 PM

The TVC has been conceptualised by Rediffusion

e4m Desk Mar 13, 2023 1:07 PM

The mandate will be handled by Ogilvy’s Mumbai and Kolkata offices

e4m Desk Feb 7, 2023 10:46 AM

The commercial has been created by Rediffusion

e4m Desk Oct 17, 2022 1:18 PM

The quirky commercial has been created by Rediffusion Kolkata

e4m Desk Mar 12, 2022 10:22 AM