CNBC-TV18 plans a host of initiatives to mark completion of 10 years

CNBC-TV18 is commemorating 10 years of broadcast. To mark a decade of leadership, it has launched various initiatives in the areas of financial and investor education as well as youth engagement.

In a prepared statement, Ajay Chacko, Director, TV18 Business Media, said, “The last 10 years have been momentous for us both as a brand and a country. The challenge now is to set new benchmarks as we move forward on our journey. As India’s benchmark business brand, we’ve always focused on financial literacy and investor education as a core objective and have executed many pioneering initiatives in this regard.”

Speaking further on the 10-year completion initiatives, he said, “With the growth of the economy, deepening of the financial markets and expansion of the Indian investor base, the comprehensive ‘Informed Investor’ platform is timely and well positioned to educate millions of Indian investors across the board. Moreover, as a nation which has a large youth demographic with a strong entrepreneurial instinct, it becomes critical for us to empower the next wave of leadership talent in the country. We hope that the ‘Future Leaders’ program will be the epitome of that objective. In the subsequent years, we’ll use this umbrella for many other initiatives in this regard.”

The ‘Informed Investor’ initiative, which is launched in partnership with the National Stock Exchange (NSE), will focus on strengthening financial literacy and providing a platform for investor education in the country. The objective of the ‘Future Leaders’ program is to develop initiatives which engage and empower management students across the country.

Apart from these two initiatives, CNBC-TV18 has launched a variety of on-air initiatives including a special documentary series with India’s leading business leaders called the ‘Dream Decade’, 10-year exclusives of its top shows including Storyboard, Young Turks, Tech Toyz, Overdrive and viewer interactivity contests.