Crayons Advertising bags creative and media duties of Incredible J&K campaign
Crayons Advertising has bagged the creative and media duties of the Incredible Jammu and Kashmir campaign in a multi-agency pitch that saw many agencies in the fray for the account. The account size is pegged at Rs 3 crore. Leo Burnett and Crayons were agencies shortlisted for the final round of the pitch.
Crayons Advertising has bagged the creative and media duties of the Incredible Jammu and Kashmir campaign in a multi-agency pitch that saw many agencies in the fray for the account. The account size is pegged at Rs 3 crore. Leo Burnett and Crayons were agencies shortlisted for the final round of the pitch.
Crayons Advertising President, Ranjan Bargotra, said, “We will start servicing the account within a week’s time. They liked our strategic way of making the presentation. We got the duties as Jammu and Kashmir is bouncing back as a popular tourist destination.”
Describing the work, Bargotra said that the idea was to get Jammu and Kashmir among the consideration set of tourist destinations. A TVC and a print campaign have been planned to get this message through, which will be unveiled soon.
