Crayons, ZenithOptimedia, Span, Euro RSCG bag Rs 250-cr Global Incredible India account
Crayons, ZenithOptimedia, Span Communications and Euro RSCG have been assigned the print and television campaigns for the Global Incredible India account. Commissioned by the Tourism Ministry, the account size is pegged at upwards of Rs 250 crore. The wins come following an open media bid that took place three months back.
Four agencies have been appointed to handle the communications for Global Incredible India campaign account. Commissioned by the Ministry of Tourism, the account size is pegged at upwards of Rs 250 crore. The wins come following an open media bid that took place three months back.
While Crayons Advertising has won the Incredible India Europe print campaign, Euro RSCG has won the TV campaign for America and the Asia Pacific print campaign. Span Communications would be handling the print campaign for America, while ZenithOptimedia has been assigned the TV campaign for Europe. Senior sources close to the development said that the print and electronic campaigns would break in Europe soon.
The contract is for a period of one year, after which the account would be reviewed again. The agencies that had taken part in the pitch included Mudra, Mindshare, Euro RSCG, Crayons Advertising and Ashok Creatives.
On winning the account, Ranjan Bargotra, President, Crayons Advertising, said, "This is the second time in succession that we have won the campaign for Europe and this reinforces the Tourism Ministry's confidence in us. The campaigns would be released in two weeks' time."
It may be recalled that Crayons, Zenith Optimedia, Ashok Creatives had bagged the Rs 100-cr Global Incredible India account in 2007, while Span Communications had bagged the Rs 100-cr Incredible India domestic and international campaign account.
Earlier reports:
Span Communications bags Rs 100-cr Incredible India domestic and international campaign account
Crayons, Zenith Optimedia, Ashok Creatives bag Rs 100-cr Global Incredible India account
