Cybermedia Research evaluates use of celebrities in advertisements

CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.

e4m by exchange4media Staff
Published: Apr 19, 2004 8:13 AM  | 1 min read
Cybermedia Research evaluates use of celebrities in advertisements
  • e4m Twitter

CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.

Published On: Apr 19, 2004 8:13 AM 
Tags advertising

Featured

Latest