CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.
Cybermedia Research evaluates use of celebrities in advertisements
CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.
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Published:
Apr 19, 2004 8:13 AM
1 min read
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