D2C wellness company Smotect launches I-Day campaign

Smotect, a D2C wellness company dedicated to helping individuals overcome tobacco addiction through innovative, nicotine-free solutions, has launched its new video campaign this Independence Day with an impactful message: 'Tambaku Chodo aur Azaadi Chuno'.

The campaign video draws focus on how every tobacco user is enslaved by their habit, emphasising that switching to nicotine free solutions like Azaadi is a crucial step towards freedom from these limitations. Smotect’s Azaadi is 100 % natural, nicotine-free and a perfect alternative to chewable tobacco, unlike conventional harmful alternatives.

Smotect combines Ayurvedic wisdom with modern science to offer unique, effective solutions for tobacco cessation for those struggling to quit tobacco consumption. With an aim of spreading awareness and offering tobacco users a safe and scientifically backed solution, the campaign is being promoted on social media platforms such as YouTube, Instagram and Facebook. This unique campaign has been conceptualised and executed by ChtrSocial.

Gurseet Singh, Founder of Smotect, said, “This is the perfect time to reach out to the people with this very powerful message and an equally effective solution. This Independence Day, people should opt for Azaadi because this will lead them to their true independence. Quitting tobacco consumption is a tough battle and we want to be an effective enabler in every tobacco user’s journey towards nicotine-free living.”

Darshil Shah, Director of ChtrSocial, adds, “Every 'Quit Tobacco' campaign ever made is either saddening or horrifying but we wanted to set a different tone altogether that would inspire Bharat's audience. We created this anthem using the very sounds associated with tobacco use, symbolizing the powerful act of breaking free from this harmful habit. Our aim is to make a lasting impact—one that not only engages and captivates but also challenges people to reconsider their choices and inspires a shift in mindset. As we honor the spirit of independence, we hope to spark meaningful conversations and empower individuals to reclaim their lives by attaining Azaadi from tobacco.”