d2c
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Abdul Khan Sep 23, 2024 9:42 AM
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
e4m Staff Sep 17, 2024 11:19 AM
The campaign goes with the tagline - 'Tambaku Chodo aur Azaadi Chuno'
e4m Staff Aug 15, 2024 12:00 PM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
Industry leaders and heads of D2C brands engaged in conversations about the diversity of channels and their role in the growth of the business and path to profitability
e4m Staff Jun 11, 2024 1:25 PM
Participants can expect to walk away with valuable connections and a deeper understanding of the diverse facets of entrepreneurship in India's dynamic D2C ecosystem
e4m Staff Apr 24, 2024 5:03 PM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
e4m Staff Mar 6, 2024 10:18 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
Chehneet Kaur Jan 10, 2024 8:40 AM
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Chehneet Kaur Nov 8, 2023 9:02 AM
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Chehneet Kaur Nov 7, 2023 9:04 AM
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
Chehneet Kaur Oct 26, 2023 9:19 AM
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Sohini Ganguly Oct 20, 2023 9:06 AM
The brand has teamed up with Scoopwhoop to create a vox pop-style video
NATIVE CONTENT Oct 18, 2023 2:06 PM
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Shantanu David Oct 18, 2023 8:37 AM
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Chehneet Kaur Oct 10, 2023 8:59 AM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
The agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the company
e4m Staff Sep 26, 2023 5:01 PM
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Sohini Ganguly Sep 20, 2023 8:38 AM
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Sohini Ganguly Sep 19, 2023 8:21 AM
D2CPro will offer end-to-end marketing solutions and set up the firm’s e-commerce platforms
e4m Staff Sep 18, 2023 12:54 PM
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Sohini Ganguly Sep 12, 2023 11:37 AM
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
Chehneet Kaur Sep 5, 2023 8:33 AM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
Sohini Ganguly Aug 29, 2023 8:17 AM
In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene
Sohini Ganguly Aug 22, 2023 8:18 AM
Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line
Kanchan Srivastava Aug 14, 2023 8:10 AM
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
exchange4media Staff Aug 10, 2023 9:12 AM
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Shantanu David Aug 7, 2023 9:09 AM
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
NATIVE CONTENT Jul 28, 2023 6:52 PM
The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market
exchange4media Staff Jul 26, 2023 12:08 PM
At the e4m D2C Revolution, a panel of D2C brand founders discussed the various facets of endorsing celebrities
exchange4media Staff Jul 25, 2023 2:17 PM
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Kanchan Srivastava Jul 25, 2023 9:00 AM
A panel at the recently-held D2C summit delved into the subject of changing D2C trends
exchange4media Staff Jul 21, 2023 4:09 PM
Panellists discussed ‘Challengers 2.0- New brands in the ever-evolving D2C segment’ at the e4m D2C Revolution Summit and Awards 2023
exchange4media Staff Jul 21, 2023 3:20 PM
At the e4m D2C Summit, a panel of industry heads deliberated on the various facets of building a Rs 100-crore brand
exchange4media Staff Jul 20, 2023 8:41 AM
At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’
exchange4media Staff Jul 20, 2023 8:40 AM
At the e4m D2C Revolution Summit, Noise CEO Khatri spoke to COO Utsav Malhotra about the company's journey to becoming a formidable brand
exchange4media Staff Jul 20, 2023 8:21 AM
At the exchange4media D2C Revolution Summit and Awards, Thampy Koshy, CEO, ONDC, delivered a special address on ‘ONDC: The Game Changer for D2C Brands'
exchange4media Staff Jul 20, 2023 8:15 AM
Noise bagged the award for Best D2C Gamechanger Brand: Wearables & Gadgets
exchange4media Staff Jul 19, 2023 9:30 PM
