Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
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‘The environment is evolving, creating significant room for disruption’
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Festive cheer: Influencer marketing spends set for up to 40% hike
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
D2C wellness company Smotect launches I-Day campaign
The campaign goes with the tagline - 'Tambaku Chodo aur Azaadi Chuno'
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Supply6 launches TVC featuring AB de Villiers
AB de Villiers is both the brand ambassador and an investor in Supply6
Plum set to increase marketing spends by 60% in H2: Shankar Prasad
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
AB De Villiers invests in D2C nutrition startup Supply6, joins as brand ambassador
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
HiveMinds-e4m ecommerce conclave hosts D2C leaders
Industry leaders and heads of D2C brands engaged in conversations about the diversity of channels and their role in the growth of the business and path to profitability
2nd edition of BW Marketing World D2C Conclave on May 1: What, When, Where, Who?
Participants can expect to walk away with valuable connections and a deeper understanding of the diverse facets of entrepreneurship in India's dynamic D2C ecosystem
Simpl onboards Prateek Chugh as Vice President Of D2C Business
Prateek Chugh has in the past worked with Classplus and OYO
Brandformance: D2C brands fuse brand building & performance for the right marketing mix
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
D2C performance marketing spends to up digital advertising scores?
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Publicis Commerce launches eCommerce investments toolkit
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
From Digital to TV+Print: Are D2C firms headed for brand building now?
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Digital CAC on the rise: How are D2C brands keeping up?
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
D2C players gear up to fly higher in 2024
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
Awareness on clean labels still lacks in Indian market: Bharat Bhalla, Yu Foodlabs
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Desi D2C goes global: Rocky road or swift flight?
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Building a business is a marathon, not a sprint: Priyanka Gill, Good Glamm
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
From stores to screens: Legacy brands rewrite the D2C script
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
‘What’s in the box?’ – Legrand’s cryptic campaign for its D2C channel
The brand has teamed up with Scoopwhoop to create a vox pop-style video
Festive Force: D2C players leverage ONDC to prop up Brand Bharat
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
When jokes mean serious business: Why meme marketing is gaining popularity in D2C space
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Why ‘subscription-first’ is a buzzword amongst D2C players
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Art-E Media Tech wins D2C mandate of VIP Industries
The agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the company
When small towns turn into big markets: D2C brands shift gaze from urban to rural
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
‘Young buyers of tier II, III markets have become very aspirational’
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Team Pumpkin launches D2C marketing agency - D2CPro
D2CPro will offer end-to-end marketing solutions and set up the firm’s e-commerce platforms
‘Experimentation has become mainstream, consumers willing to try new products’
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
'D2C lets you break the barriers of traditional marketing'
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
Performance Marketing: D2C brands’ next avenue for revenue?
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
‘More than half of SUGAR’s revenue comes from offline retail’
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
Interesting times to start a D2C brand: Deep Bajaj, Sirona Hygiene
In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene
Why are FMCG majors bullish on their e-commerce channels?
Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line
Amul to launch its D2C platform soon: Jayen Mehta
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
Can ONDC usher in a new dawn of D2C marketing?
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Linear TV continues to be a 'powerhouse platform' for D2C brands
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
Experts on why investors must measure brand love, focus on customer retention & data
The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market
'For D2C brands, it is key for celebs to share the core values'
At the e4m D2C Revolution, a panel of D2C brand founders discussed the various facets of endorsing celebrities
Age of discretion: D2C brands show caution in ad spends
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
'It is not easy to enter omnichannel, but it is more rewarding'
A panel at the recently-held D2C summit delved into the subject of changing D2C trends
'If you have fun developing business, even big problems will seem small’
Panellists discussed ‘Challengers 2.0- New brands in the ever-evolving D2C segment’ at the e4m D2C Revolution Summit and Awards 2023
'The moment you drop optimism, it is a dead game'
At the e4m D2C Summit, a panel of industry heads deliberated on the various facets of building a Rs 100-crore brand
‘Linear TV builds long-term memory structures for brands’
At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’
Global is the next big thing to aim for: Gaurav Khatri, Noise
At the e4m D2C Revolution Summit, Noise CEO Khatri spoke to COO Utsav Malhotra about the company's journey to becoming a formidable brand
India is democratizing commerce: Thampy Koshy, ONDC
At the exchange4media D2C Revolution Summit and Awards, Thampy Koshy, CEO, ONDC, delivered a special address on ‘ONDC: The Game Changer for D2C Brands'