Dr. Reddy’s Laboratories Ltd. has announced that it has roped in actor Sonu Sood as its brand ambassador for Rebalanz VITORS™. It has also released a new TV campaign starring him that sends out the message of making an informed choice for an active lifestyle.
Speaking on the collaboration, Sonu Sood, said, “I am delighted to be partnering with Dr. Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated to make the right choices in life and trust Rebalanz VITORS™ to be the perfect rehydration partner for all health-conscious enthusiasts.”
M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said, “Sonu Sood is known for his dedication to fitness and health. We are happy to partner with him and announce him as the face of Rebalanz VITORS™. With increasing consciousness in India about health and healthier alternates for daily nutrition, Rebalanz VITORS™ becomes the partner to help in rehydration. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of ‘Good Health Can’t Wait’”.
The TVC campaign was conceptualized and executed by TBWA Worldwide. The campaign is live and being aired on TV in Andhra Pradesh, Telangana, Karnataka and Orissa.