Krunch Khao, Punch Dikhao campaign, featuring actor Sonu Sood, takes children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts
Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy
The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar
The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under #ShikshaHarHaath initiative
The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.
Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward