'Ekdum Solid,' says Alia and Ranbir in Rungta Steel Wire Rod’s new TVC
The ad showcases the couple enjoying a playful conversation
Steel manufacturer Rungta Mines Limited has unveiled a TVC starring star couple Alia Bhatt and Ranbir Kapoor.
“The TVC reiterates Rungta Steel’s message to serve its consumers with an increasing portfolio of products with the commitment of creating values for all its stakeholders and a relentless drive to be #EkdumSolid,” the company said in a statement.
The campaign showcases Alia Bhatt and Ranbir Kapoor enjoying a playful conversation, but one that is asserted by an uncompromising shared value of a strong foundation across relationships and homes that embodies Rungta Steel’s Wire Rod narrated as Ekdum Solid.
Speaking on the TVC campaign, Rungta Mines Ltd. said, “Rungta Steel has invested heavily to provide a diverse portfolio of products. Our latest Wire Rod segment will enable key end users to confidently use the product in a plethora of applications. Rungta Wire Rods enjoy a smooth and shining surface that comes with a coil bundle packaging”.
