Emvies 2009: 60 case studies shortlisted; Mindshare leads the list
Shortlists for the Emvies 2009 have been announced. This year, a total of 60 case studies have made it to the shortlist. Mindshare once again leads the list this year with 17 of its entries making it to the shortlist. Presentations of these 60 case studies will be made over two days on August 14 and August 17.
Shortlists for the Emvies 2009 have been announced. This year, a total of 60 case studies have made it to the shortlist. Mindshare once again leads the list this year with 17 of its entries making it to the shortlist. Presentations of these 60 case studies will be made over two days on August 14 and August 17.
Following Mindshare are Maxus with nine shortlisted entries and Madison Media Infinity with seven shortlisted entries. Lodestar Universal has six entries in this shortlist, while Mudra Max has five entries. Mediacom has a three entries in the shortlist and Mates Madison has two entries. Starcom Mediavest, Mediaedge:cia, Tribal DDB, P9 Integrated, Madison Media Plus, Digital Radio and TME have one entry each.
Below is the table of the shortlist entries:
CATEGORY |
AGENCY
NAME |
CASE
STUDY |
| BEST MEDIA INNOVATION - PRINT | Starcom Mediavest Group | Aircel - World of Possibilities |
| Mediaedge:cia | Zee Tamil - Wake Up to Tamil | |
| Mindshare | Surf - Playground is a Classroom without Walls …… | |
| Maxus | Tanishq Aleya - Tanishq Magic Mirror | |
| Lodestar Universal | Tata Nano - How WE SAID IT UnCommonly | |
| BEST MEDIA INNOVATION - DIRECT MARKETING | Lodestar Universal | TIMES OOH - You are in the News! |
| Mudra Max | Park Avenue Shirts - Iron Man | |
| Lodestar Universal | Amul Ice Cream - Amul Ice Cream Khao, Star Plus pe Aao | |
| BEST MEDIA INNOVATION - AMBIENT MEDIA / OUT OF HOME | Mudra Max | Park Avenue Shirts - Iron Man |
| Lodestar Universal | Tata Nano - Nano ya Na maano! | |
| Mudra Max | Hindustan Times Newspaper - Opinion Poll | |
| BEST MEDIA INNOVATION - DIGITAL | Mindshare | Star World - "Matt the Mind Reader" |
| Tribal DDB India | Idea Cellular - Idea Mobile Roadie Challenge | |
| Mindshare | Lux - Lux Provocateur | |
| Mindshare | AXE - 11/11, the day that almost all young Indians gasped with chocolate on Internet screens. | |
| BEST MEDIA INNOVATION - CINEMA | Maxus | Tata Sumo Victa - India's First Lyricode |
| Mates-Madison Teamwork FP & E Pvt. Ltd. | Asian Paints Kids World - Chalk Board & Glow Wall : Bhoothnath | |
| Maxus | Reebok - Reebok Just Did It, Impossible is Nothing! | |
| P9 Integrated - A division of Percept Ltd. | Asian Paints Limited - Multiplex on Ground Movie Association of Asian Paints - Bhoothnath | |
| Maxus | Sonata 101 Collection - Carpet Bombing with Cinema | |
| Mates-Madison Teamwork FP & E Pvt. Ltd. | Maybelline Moisture Extreme : Dostana | |
| Mindshare | Sunsilk - Sunsilk Styles Bollywood | |
| BEST MEDIA INNOVATION - EVENTS | Mindshare | Virgin Mobile- Live Stunt/Advertising with a bollywood potboiler flick, lights, camera…Brand Launch! |
| Mudra Max | TVS Scooty - Women on Wheels | |
| Mindshare | Wheel - Touring Talkies in Jatra | |
| BEST MEDIA RESEARCH | Madison Media Infinity | Cadbury Perk - Is Continuity the Only Remedy? |
| Mediaedge:cia | Agency Research - Future gazing into IPL 2 | |
| Madison Media | Cadbury Dairy Milk - Weight | |
| Infinity | Management! | |
| BEST MEDIA STRATEGY- CONSUMER PRODUCTS | Mindshare | Nimbooz - Unlocking Potential of the 'Ekdum Asli Indian Refresher' |
| Madison Media Infinity | Cadbury Celebrations - Special Diwali Pack : Media Convergence | |
| Mindshare | Kurkure - Kurkure Family 'Adopts' a New Member! | |
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | |
| Mindshare | Dove Soap - The Ultimate Test | |
| BEST MEDIA STRATEGY-CONSUMER DURABLES | Mudra Max | TVS Scooty - Women on Wheels |
| Maxus | Nokia Xpress Music - Redefining the way mobile phones are sold! | |
| Lodestar Universal | Tata Nano - Utilizing the power of Nanovations | |
| BEST MEDIA STRATEGY- SERVICES | Mindshare | Virgin Mobile - Creating a Lighthouse identity for Virgin Mobile in India |
| Madison Media Plus | BBC World Service Trust - Condom. Say it aloud. | |
| Mindshare | KFC - 2008 Halving The distance From home To the KFC store | |
| BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY | Digital Radio (Mumbai) Broadcasting Ltd. | Red FM's Bajaate Raho Awards 2008 |
| Mindshare | Star World - "Matt the Mind Reader" | |
| Lodestar Universal | Radio City - Planet Radio City - How Radio City conquered Cyber space! | |
| BEST INTEGRATED CAMPAIGN | Mindshare | Boost - Boost Lets Just Play |
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | |
| Maxus | Indian Premier League - Weapons of Mass Construction | |
| Mindshare | Surf - Playground is a Classroom Without Walls …… | |
| Madison Media Infinity | Tata Tea (Jaago Re) | |
| BEST MEDIA INNOVATION - RADIO | Maxus | Vodafone -SIX held captive on one frequency |
| TME Team | Parle G - Genius vs. Guinness!!! | |
| Maxus | Nokia 5800 Xpress Music - Nokia Re-creates the famous "Midas Touch" | |
| Madison Media Infinity | Saffola Life - Listen to your Heartbeat | |
| Maxus | Fastrack - When Fastrack scripted the world's first non-bloody coup … | |
| BEST MEDIA INNOVATION - TV | Mindshare | Frito Lay portfolio of brands - "Adla Badli" |
| Madison Media Infinity | Cadbury Bournvita - Confidence to Challenge | |
| Mindshare | Boost - Boost Lets Just Play | |
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | |
| Mindshare | Pond's - Pond's Age Miracle Salaam-E-Ishq - A Salute to Romance | |
| Maxus | Alpenliebe - Wrong Angle is Right Angle | |
| Madison Media Infinity | Tata Tea ( Jaago Re) Vote ya Vaat |
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