Every special occasion deserves an Arrow, says Hrithik Roshan
The actor features in a new campaign conceptualised by WYP, a Wondrlab company
Arrow has unveiled its new campaign. Conceptualised by WYP, a Wondrlab company. The brand attempts to strengthen its position with the new campaign that calls out “Every special occasion deserves an Arrow”.
However, their starting point wasn’t just a line. Instead of just creating an ad, Arrow wanted to create an act that would help cement the position of the brand in the minds of the consumer. They did it by creating a special occasion that would be the most natural for brand ambassador Hrithik Roshan.
The first film of the campaign showcases Hrithik as a director. Where he chooses to wear Arrow for his special occasion. Whereas the second ad film features three versions of Hrithik shedding light on all the special occasions that deserve an Arrow.
Speaking about the campaign, Hrithik said, “I love how Arrow celebrates every special occasion in our lives with its versatile collection of menswear. I am thrilled to be a part of the new Arrow Campaign, in which I celebrate my milestone moment.
From 25 years of being in front of the camera, I have stepped behind it for the Arrow campaign.”
Amit Akali, Co-Founder and CCO Wondrlab said, “Arrow has always looked at creating work that pushes boundaries. So have we. That’s why for ‘Every special occasion deserves an Arrow’, we wanted to focus on an occasion that Hrithik would truly mark a day of celebration for him.”
