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Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the Burj Khalifa where Roshan gears up to perform a daring stunt
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
The actor is a good fit for the brand as his persona appeals to new-age millennials and progressive professionals who want to be active both at work and home