Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...

e4m by Deepika Bhardwaj
Published: Apr 28, 2011 9:16 AM  | 1 min read
Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG
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Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...More

Published On: Apr 28, 2011 9:16 AM 
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