Face2Face: Our radio clout is huge and that is the biggest leverage: Rabe Iyer
“With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity,” says Rabe T Iyer, Business Head, Big Live.
“With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity,” says Rabe T Iyer, Business Head, Big Live. more...
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