Ferrero Rocher celebrates India’s win in T20 World Cup
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
The echo of Team India’s victory last evening still rings sweet, and Ferrero Rocher Moments, the delectable indulgence from Ferrero India (part of Ferrero Group), wants to make it even sweeter! As India reigns supreme in the ICC T20 Men's World Cup 2024, a new digital celebration film starring actor Sara Ali Khan and the shareable pack of Ferrero Rocher Moments is guaranteed to hit it out of the park.
Joining the cricket frenzy, the film captures Sara Ali Khan beaming with excitement as she shares the news Team India has won the match. All happy for this victory, she exclaims how perfect the match was and teases away to make the moment perfect with Ferrero Rocher Moments. Grabbing the pack, she highlights its shareability gleefully. She further encourages the audience to cheer for the India team by sharing Ferrero Rocher Moments, before joining her friends to share the pack with them.
Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, "We're thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi-sensorial delight.”
The new digital campaign will be leveraged across social media platforms.
