TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The campaign film has been conceptualised and produced by DDB Mudra
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
ICC Men’s T20 World Cup 2024 is set to commence on June 2
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’
According to the broadcaster, the clash is the 2nd highest-rated Women's T20 ever
The brands are Thums Up, Amway, Jindal Steel and Power, Google, HDFC Life, Kajaria, and Policy Bazaar
The promo is created and conceptualised by the in-house team at Disney Star
Disney+ Hotstar has delivered a seamless platform experience to cricket lovers over the years and is reaching newer heights year after year
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
The digital campaign #SabMilegaYahinMilega correlates sports and business with its tagline ‘cricket matlab India, aur business matlab TradeIndia’
The telecast rights are for 75 countries across Asia & Europe
Features in the brand’s integrated campaign - Unforgettable experiences start with a booking
Nissan India will be promoting the ICC Men’s T20 World Cup 2022 Virtual Trophy on digital and social media
With a golden opportunity to reach over 400 mn viewers on TV, advertisers across sectors eye an impactful festive season
The live matches will be screened across INOX multiplexes in more than 25 cities
The network has unveiled its campaign ‘Bahut Hua Intezaar’ in anticipation of the ICC Men's T20 World Cup 2022
India is set to lock horns with Pakistan in the tournament opener on October 23
The most awaited sporting event of the year brings festive cheer for brands shortly after the biggest ever Asia Cup on TV
An astounding 700 million viewers tune into television for consuming sports
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup
The brand will launch a TV, an on-ground and social media campaign with brand ambassadors Varun Dhawan and Mithila Palkar
Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup
Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments
Some other trending topics were Euro Cup and Tokyo Olympics
According to ICC, the India-Pakistan encounter is now the most viewed T20 match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition
Experts believe that there will be no loss of revenue for the broadcaster since the ad inventory for the tournament is already sold out
People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses