Fire Boltt’s ‘wearable watch brand' ad faces criticism on social media

Netizens call out the brand for showing unrealistic health parameters and being factually wrong

by exchange4media Staff
Published: Jul 19, 2022 4:59 PM | 2 min read

A latest print ad for a Fire Boltt watch, featuring cricketer Virat Kohli, has been drawing flak on the social media with netizens calling out the brand for showing unrealistic health parameters, including a heart rate of 800 bpm. Social media users are also questioning the brand for calling it as ‘India’s #1 wearable watch brand', pointing out that calling it a ‘wearable watch brand is technically wrong as every watch is wearable.

Take a look at some of the comments on Twitter.

Also, tf is ‘wearable watch brand?’ Aren’t all watches wearable ??
How are agencies getting away with this?
— Jay (@notanetizen) July 19, 2022

Pocket watch and wearable watch pic.twitter.com/m7oxpeLFWD
— Aaliya (@aaliyaamodi) July 17, 2022

Wearable Watch?
800bpm? @fireboltt__ pic.twitter.com/zeAWq00mle
— Abhishek Kumar Gupta (@abhishekbliv) July 19, 2022

800bpm... Really!!! Fire-Boltt #Fireboltt wearable watch pic.twitter.com/xWpnB8TcDW
— Lalita Tiwari (@lalitatiwari) July 16, 2022

Wearable watch? I thought all watches are wearable! pic.twitter.com/tPhtGeSMMx
— Rahul Jagtiani (@RahulJagtiani) July 16, 2022

All these days I was keeping my watch in pocket... have to buy this wearable watch now... how about you? pic.twitter.com/gdbLXIl2ki
— Shrinidhi Hande (@enidhi) July 17, 2022

All watches are wearable no? pic.twitter.com/WbWol4wYHa
— Harshdeep Singh (@_harshdeep) July 16, 2022

"wearable watch" brand? Do non-wearable watches (like a pocket watch that is mean to be carried in the pocket) still exist? Aren't all watches, nowadays, wearable only?

Does IDC give watch-specific data too, to corroborate the claim? pic.twitter.com/GaAvngrfhf
— Karthik ?? (@beastoftraal) July 16, 2022