Cricket To Commerce By OK
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
virat-kohli
Digit Insurance's new campaign with Virat Kohli focuses on easy two-wheeler claims
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
Virat Kohli and Anushka Sharma star in Blue Tribe's campaign for soya chaap offering
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
Essilor launches new brand campaign with Virat Kohli
Network Advertising is the creative agency behind the new campaign with Virat Kohli
Noise film with Virat & Taapsee encourages all to embrace voices that fueled their success
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
Where is Virat Kohli & Rohit Sharma’s brand value headed post T20I retirement?
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Virat Kohli bats for Digit Insurance's super quick claim process
The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim
Virat Kohli headlines 5-film campaign for HSBC India
The ads showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution
Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
Life chooses you, when you choose bold, says Virat Kohli
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
Virat Kohli and TIDL announce partnership against pain
The alliance is in association with the Baidyanath Group
Asian Paints paves the way for budding cricketers with Virat Kohli
The campaign has been launched for a cricket scholarship powered by NeoBharat
Virat Kohli endorses Asian Paints' new range
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
IPL is key for mass media digital penetration: B Thiagarajan
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Virat Kohli says Hamesha #ReadyToPerform with Amaze
Amaze’s thematic and product film aims to inspire consumers to push their boundaries
Asian Paints onboards Virat Kohli as brand ambassador
Virat Kohli will promote Neo Bharat Latex Paint
Best ads of the fortnight: Bail Kolhu tackles tall promises, Brooke Bond brews trust
Our pick of the most creative spots between March 1 and 15
India has 678 million sports audiences: Ormax report
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
Blue Star unveils summer campaign with Virat Kohli
The campaign has been conceptualized and executed by FCB Interface
Virat Kohli reveals the secret to his well-groomed look in Philips All-in-One Trimmer ad
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
Virat Kohli latest victim of deepfake videos, cricketer seen 'promoting' betting app
The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app
Relationship with Virat Kohli is long-standing and continues: Puma
Virat Kohli was rumoured to have partnered with Agilitas
Chandrayaan-3 & G-20 biggest ‘Hits of the Year’
In the Rediffusion ‘Hits of the Year’ survey, Shah Rukh Khan and Virat Kohli are highly applauded, while AI, NaMo, Millets and Shubman Gill are big hits
From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do gimmicks end for brands?
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Virat Kohli sports a black eye after scuffle with PUMA cat
The marketing move is a part of PUMA's Black Friday sale
Virat Kohli ends association with Cornerstone
The cricketer will soon come up with his own company that will manage his media deals, say media reports
Chodo yaar kuch aur baat karte! Brands tell Team India to get over the heartbreak
Not all stories have happy endings, says PVR as brands console Men in Blue
5.3 crore tune in to watch the nail-biting Ind vs NZ semis
This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month
The 50AT: Virat Kohli’s century scores a win in the marketing playbook too
From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings
Virat Kohli: A brand journey in 'Kohli-ty'
Kohli celebrated his 35th birthday on November 5 with a smashing century against South Africa at the World Cup. Here's looking at some of his brand endorsements this year
Anushka Sharma & Virat Kohli join forces with the ‘Unseen’ for Livspace
Conceptualized by TILT, the campaign comes with a horror-comic twist and puts the spotlight on everyday interior issues
MRF taps brand loyalty with #MRFSuperFan campaign
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with MRF and be crowned as the #MRFSuperFan
Virat Kohli’s PUMADive shot gets Usain Bolt geared up for India-Pak game
Bolt, the sprinting legend, also posted his famous photo of the 2018 ‘foot race in space’ as part of the PUMADive campaign
ICC World Cup 2023: 2.5 crore viewers watched Ind-Aus match live on Disney+ Hotstar
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
Virat Kohli reveals the 'mantra and yantra' for success in ad for Luxor
The film showcases the Luxor Schneider LX MAX pen
Puma launches AI campaign with Virat Kohli
Conceptualised by Leo Burnett India, Puma Dive campaign invites participants to post best dive images from all walks of life
Virat Kohli turns into a bobblehead in Digit Insurance’s latest ad campaign
The film is titled ‘Drive Less, Pay Less’
Virat Kohli calls out ToI over 'fake news'
The cricketer called out a news report that said he and his wife Anushka Sharma invested Rs 19.24 crore for an eight-acre area of land in Alibuag to build a farmhouse
HSBC’s film with Virat Kohli fosters a sense of belonging among Indian overseas students
The campaign comes as HSBC research* reveals the challenges faced by international citizens (including students and their parents) during their settling-in period
Virat Kohli advocates great sleep for long, active life in new TVC for Duroflex
The brand film is set to be aired on all major national television channels
Essilor announces Virat Kohli as brand ambassador in India
Network Advertising is the creative agency behind the campaign with the cricketer
Virat Kohli shares tip for good sleep in his first campaign for Duroflex
The TVC has been conceptualized by Tilt Brand Solutions
Virat Kohli upholds Duroflex's promise of 'not 8 hours but great hours of sleep'
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
Why Samsonite works with influencers along with Virat Kohli
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Team India describes the feeling of donning the nation's jersey in new adidas campaign
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
HSBC India’s new campaign features Virat Kohli
The ‘My Account Starts Today’ has been created by Contract Advertising
Virat Kohli named brand ambassador of Duroflex
The association with the sportsman will help amplify the message of quality sleep to a wider audience
Not nuts about Happilo's 'healthy snacking' ad, say experts
Our two cents on the latest spot by the health food brand for the IPL season
Virat Kohli and Anushka Sharma promote fitness and sport with PUMA
The brand ambassadors made an unannounced visit to a coworking space and a residential complex to promote adoption of sports and fitness culture
Star Sports signs Rishabh Pant as ‘Believe Ambassador’
With this association, Pant joins Hardik Pandya, Ravindra Jadeja, KL Rahul and Shreyas Iyer